Which of these best applies to your advertising efforts? *

Mass-market channels to reach the largest audience possible.

Selective platforms where my affluent audience is likely to engage.

We focus on exclusivity, investing in niche luxury channels.

What media outlets do you use to advertise in? *

Industry-specific magazines and sites

General interest publications and websites.

Prestigious luxury magazines and exclusive digital channels.

Describe your brand's storytelling approach in advertisements: *

Simple product descriptions with visuals.

We occasionally share stories about our brand and products.

We consistently use storytelling to emphasize our brand’s history and craftsmanship.

How personalized is your ad content? *

We use generic messaging for broad appeal.

Some segments are personalized based on market research.

All our content is highly tailored to individual customer preferences.

Where do you showcase your ads physically? *

Wherever costs are low and visibility is high.

High-traffic locations with potential luxury clientele.

Exclusive venues frequented by UHNW individuals, like luxury airport terminals.

Which digital strategies do you currently employ? *

Banner ads on popular websites.

Targeted ads on social media with luxury filters.

Rich media formats and innovative digital experiences like AR/VR.

How often do you engage in luxury partnerships? *

Frequently, to enhance brand exclusivity and reach.

Occasionally, but not as a primary strategy.

Rarely, as our focus is elsewhere.

How significant is environmental sustainability to your branding? *

We don't mention it or engage much.

We touch on it but not consistently.

It is a core element of our brand’s narrative.

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