SECTION 1: Foundations (4 questions)

How easy is it for someone to understand what you do from your bio alone?

It’s unclear or vague

Somewhat clear, but could be tighter

Crystal clear who I help & how

Is your handle, bio, and branding consistent across platforms?

No, it’s different everywhere

Mostly consistent

Yes fully aligned

Does your profile guide people to a clear next step?

Sporadically

1–2 times a week

3+ times a week

Does your profile have recommendations or reviews?

No recommendations/ reviews

Some but not recent

Good number of recent recommendations/ reviews

SECTION 2: Content & Engagement (3 questions)

How consistently do you post?

Sporadically

1-2 times a week

3+ times a week

Do your captions include strong hooks and CTAs?

Rarely

Sometimes

Almost Always

How engaged are you with your audience? (comments, DMs, engaging on others’ posts)

Minimal

Somewhat consistent

Very consistent

SECTION 3: Branding, Growth & Strategy (3 questions)

Is your visual branding recognisable and on-brand?

No clear look or feel

Some consistency

Strong, cohesive branding

Are you tracking performance and adjusting your content?

Not at all

Occassionally

Monthly or more

Do you have a clear journey after someone follows or engages?

No funnel

Loose ideas

Clear, intentional funnel

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