Question 1: Cultural Understanding

Let’s start with Swedish business culture!

How comfortable are you with the idea of flat hierarchies in Swedish companies? *

Very comfortable – I value equality and collaboration.

Somewhat comfortable – I can adapt but prefer clear hierarchies.

Uncomfortable – I’m used to a more top-down structure.

I’m not sure what this means.

Question 2: Sales Strategies

Next up: Your approach to selling in Sweden.

When pitching to a Swedish company, what do you emphasize the most? *

Long-term relationships and transparency.

Fast results and competitive pricing.

Immediate ROI with minimal discussion.

I haven’t pitched to Swedish companies yet.

Question 3: Language and Communication

Communication matters – let’s see how prepared you are.

What’s your current approach to communicating with Swedish clients? *

Fully in Swedish with native speakers or translators.

Mostly English but with Swedish documentation.

English only – no localization yet.

I haven’t worked with Swedish clients yet.

Question 4: Market Knowledge

How well do you know the Swedish market?

Do you know the key industries driving the Swedish economy? *

Yes, I’m well-informed.

Somewhat, but I could use more insights.

Not really – I need help with market research.

I have no idea where to start.

Question 5: Challenges

Let’s identify your biggest challenges.

What’s your greatest obstacle in selling to Swedish companies? *

Navigating cultural differences.

Finding the right local partners or clients.

Language and communication barriers.

All of the above.

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