First Name
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Last Name
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Organization
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Email
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Phone
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Website
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Originating Freedom Consultant Code
CATEGORY 1: Financial Performance
Q1: What is your annual revenue?
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<$1M
$1M–$3M
$3M–$10M
$10M–$25M
$25M+
CATEGORY 1: Financial Performance
Q2: What is your approximate annual profit (SDE/EBITDA)?
<$250K
$250K–$750K
$750K–$2M
$2M–$5M
$5M+
CATEGORY 1: Financial Performance
Q3: Do you know your true profit margin (after add-backs)?
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<5%
5–10%
10–20%
20%+
CATEGORY 2: Owner Dependence
Q4: If you disappeared for 3 months, what happens?
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Business stops
Slows significantly
Runs with oversight
Runs independently
CATEGORY 2: Owner Dependence
Q5 Owner involvement in sales/ops
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Owner does everything
Heavy involvement
Shared responsibility
Fully delegated
CATEGORY 3: Systems & Operations
Q6: Do you have documented processes for key operations?
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None
Partial
Mostly documented
Fully documented
CATEGORY 3: Systems & Operations
Q7: Financial reporting quality
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Disorganized
Somewhat accurate
Clean monthlys
Audit-ready
CATEGORY 3: Systems & Operations
Q8: What is your reliance on Key employee(s)
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One person critical
A few key risks
Distributed knowledge
Fully institutionalized
CATEGORY 4: Customer & Revenue Risk
Q9: Largest customer concentration?
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50%
25–50%
<25%
No major concentration
CATEGORY 4: Customer & Revenue Risk
Q10: Revenue type?
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Yes
Sometimes
Rearely
CATEGORY 5: Growth & Market Position
Q11: What best describes your growth?
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Declining
Flat
Moderate growth
Strong growth
CATEGORY 5: Growth & Market Position
Q12: Market Positioning/Differentiation
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Commodity
Some Differentiation
Strong Niche
CATEGORY 6: Exit Readiness
Q13: Do you have an idea of your business' value via a formal valuation done?
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No idea
Rough idea
Informal valuation
Formal valuation
CATEGORY 6: Exit Readiness
Q14: When do you timeline to sell?
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No plan
3–5 years
1–2 years
Now
CATEGORY 7: Transferability / Intangibles
Q15: Brand independence
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Tied to owner
Partially dependent
Mostly independent
Fully independent
CATEGORY 7: Transferability / Intangibles
Q16: Business attractiveness to buyers
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Moderate
Moderate
Highly attractive