Exposed: The Online Marketing Gaps You Didn't Know You Had!

(2min quiz) Expose your online marketing gaps you didnt know you had

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1. What is your current marketing strategy?

a.We don't have a formal strategy.

b.We have a basic strategy but haven't reviewed it recently.

c.We have a clear and up-to-date marketing strategy.

2. Have you identified your target audience?

a. No, we're not sure who our ideal customers are.

b. We have a general idea but need more specifics

c. Yes, we have a well-defined target audience.

3. How do you position your product or service in the market?

a. We're not sure how we're perceived in the market.

b. We have some positioning but haven't communicated it consistently.

c. We have a clear market positioning strategy.

4. Have you established specific marketing goals and objectives?

a. No, we don't have specific goals.

b. We have some vague goals but need to make them more specific.

c. Yes, we have clear and measurable marketing goals.

5. How well do you manage your Google My Business listing?

a. We don't have a Google My Business listing.

b. We have one, but we don’t use it.

c. We actively manage and optimise our Google My Business listing on an ongoing basis.

6. Have you conducted keyword research for your online presence?

a. No, we haven't performed keyword research.

b. We've done some basic research but need to do more.

c. Yes, we've thoroughly researched and use relevant keywords.

7. Is your website content SEO-optimised?

a. Our website content is not optimised for search engines.

b. We regularly add blogs with keywords and backlinks

c. We regularly add blogs with keywords and backlinks

8. How user-centric is your website's sales / enquiry process?

a. Our website isn't user-friendly, and the sales process needs improvement.

b. We've made some improvements but need further enhancements.

c. Our website provides a seamless and user-centric sales process.

9. Do you effectively capture leads on your website?

a. We don't have lead capture mechanisms in place.

b. We capture some leads but could improve our methods.

c. We have effective lead capture mechanisms and strategies.

10. What is your content marketing strategy?

a. We don't have a content marketing strategy.

b. We have some content, but it's not part of a cohesive strategy.

c. We have a well-defined content marketing strategy, including campaign strategies.

11. Are you actively engaged in email marketing?

a. No, we're not using email marketing.

b. We rarely send newsletters and lack a consistent strategy.

c. We have a robust email marketing strategy in place which makes sales.

12. Do you use marketing automation for lead nurturing and conversion?

a. We don't use marketing automation.

b. We use some automation but need to expand its use.

c. We have comprehensive marketing automation in place.

13. How proficient are you at setting up sales funnels and running marketing campaigns ?

a. We rarely run marketing campaigns.

b. We run campaigns occasionally, but not regularly.

c. We consistently run marketing campaigns that get leads and make sales.

14. How skilled are you in social media strategy development and engagement marketing techniques ?

a. We're not active on social media.

b. We have some social media presence but lack consistency.

c. We actively engage in social media marketing with a clear strategy and growth plan.

15. Do you incorporate video marketing, LIVES and Reels into your strategy?

a. No, we don't use video marketing.

b. We use video occasionally but not consistently.

c. Video marketing is an integral part of our strategy and we get increased visibility and

16. How experienced are you in leveraging influencer marketing, joint ventures or collaborations to enhance brand visibility and credibility?

a. No, we haven't explored these.

b. We've considered it but haven't acted.

c. We actively seek and engage in these growth opportunities.

17. How do you engage with your audience beyond traditional marketing channels?

a. We don't engage beyond basic marketing efforts.

b. We've tried a few unconventional strategies but need more ideas.

c. We regularly engage in marketing tactics such as webinars, competitions, events, podcasts, blogging or awards.

18. How do you invest in skill development for marketing management?

a. We don't invest in skill development.

b. We provide some training but not consistently.

c. We prioritise ongoing skill development for our marketing team.

19. Have you established efficient marketing systems, automations and processes?

a. We lack structured systems and processes for marketing.

b. We have some processes but need to streamline them.

c. We have well-defined marketing systems and processes in place.

20. Do you actively track and analyse marketing data?

a. We don't track or analyse marketing data.

b. We collect data but rarely analyse it.

c. We regularly track and analyse marketing data for insights.

21. How confident are you in creating multiple customer-generating funnels on an ongoing basis?

a. Not confident

b. Somewhat confident

c. Nailing it

22. How well do you manage your team's productivity, workflow, and collaboration for marketing projects?

a. Not well

b. Somewhat well

c. We run like a well -oiled machine

23. How frequently do you and your marketing team engage in professional development and seek guidance to improve your marketing strategies?

a. Never

b. Rarely

c. Regularly