What stage is your company currently in? *

Pre-revenue

<$1M ARR

$1M–$5M ARR

$5M–$20M ARR

$20M+ ARR

Do you have a clear understanding of where your leads and revenue are coming from? *

Yes, crystal clear

Somewhat—we track a few key sources

Not really—it's a bit of a black box

Which best describes your current lead generation model? *

We have a consistent stream of inbound leads

We rely mostly on outbound or referrals

It’s inconsistent and unpredictable

Who currently owns your marketing strategy? *

A full-time CMO or VP of Marketing

A marketing manager or agency

No one—we're winging it

Are you confident in the marketing metrics you’re using to make decisions? *

Yes, we make data-backed decisions regularly

We track a few things, but it’s not consistent

We mostly rely on gut feel or sales feedback

Do you have a 90-day or quarterly marketing plan? *

Yes

No

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