How Strong Is Your Business STACK?

Find out what is working, what is missing, and what you should fix first.

For each question, picks the answer that sounds most like their business.

S — Sell

1. Do you know who you want to help? *

I am not sure yet

I try to help almost everyone

I know the type of person, but it is still broad

I know exactly who I want to help

I know them well, and my message speaks right to them

2. Is your offer easy to understand? *

I do not have a clear offer yet

My offer changes from person to person

I have an offer, but it takes a lot of explaining

People can understand what I sell and what it costs

My offer is clear, strong, and proven to work

3. Do people know what to do next? *

There is no clear next step

They have to ask me what to do

I have a next step, but it can be hard to find

I give people one clear next step

My next step is clear, tested, and easy to follow

T — Traffic

4. Do new people find your business often? *

I do not get new leads right now

New leads show up once in a while

I get some leads, but not on a steady basis

At least one source brings me leads often

I have more than one steady source of good leads

5. Do you share helpful content? *

I do not share content

I post only when I remember

I post often, but there is no clear next step

My content points people toward my offer

I plan, reuse, and track my content

6. Can you stay in touch with people who are not ready to buy? *

I do not collect their information

I hope they follow me or come back

I have a basic email list or form

I have a clear way to stay in touch

I sort, follow up with, and track my leads

A — Automate

7. Do new leads get a follow-up message? *

I do not follow up

I follow up when I remember

I follow up sometimes, but people can be missed

Leads get steady follow-up messages

Follow-up is automatic, personal, and tracked

8. Do your business tools work together? *

I am missing important tools

My tools are separate, so I move information by hand

Some tools connect, but things still break

My main tools work together well

My whole customer journey is connected and checked

9. How much work depends on you remembering it? *

Almost everything depends on me

Most steps are done by hand

Some important steps happen by themselves

Most repeated steps happen by themselves

My system handles repeated work while I handle the people

C — Convert

10. Is it easy for someone to become a customer? *

There is no clear path

They have to contact me and figure it out

I have a path, but some parts do not connect

The path is clear and easy to finish

The path is clear, tested, and tracked

11. Does your website explain your offer well? *

I do not have a page for my offer

My page is old or hard to understand

My page explains the basics, but people still have questions

My page explains the offer, proof, and next step

My page is clear, tested, and improved over time

12. Is it easy to book, apply, or pay? *

I do not have a working system

I set it up by hand for each person

I have a system, but people often need help

People can finish the step without my help

The step is smooth, tested, and tracked

K — Keep

13. What happens after someone buys? *

I figure it out each time

They only get a receipt or short message

They get some welcome information

They get clear steps, details, and access

The full welcome process is smooth and easy

14. Is it easy for a new customer to get started? *

I do not have a set process

I start each customer in a different way

I have a basic process, but I do a lot by hand

Every customer gets a clear starting process

My process is clear, personal, and partly automatic

15. Do you stay in touch after the work is done? *

The relationship usually ends

I ask for feedback once in a while

I follow up sometimes, but not on a set plan

I have a plan for follow-up, reviews, or next offers

Follow-up, reviews, referrals, and repeat sales are built in

Your STACK Score is ready.

Enter your information to see:

Your total STACK Score
Your strongest part
Your weakest part
The first thing you should fix

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