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This assessment will help identify your business's growth readiness across 4 key areas: Marketing Infrastructure, Sales Infrastructure, Operational Capacity, and Customer Success Foundation. Please answer all questions honestly - there are no right or wrong answers.

How do you currently generate new business leads?

We don't have a consistent lead generation system

Referrals and word-of-mouth only

Mix of referrals and some outbound

Structured multi-channel campaigns

Fully automated, predictable lead generation

How many qualified leads do you generate per month?

We don't track this or generate very few

Fewer than 10 qualified leads

10-30 leads, but quality varies

30-50 consistent, qualified leads

50+ qualified leads consistently

Do you use marketing automation or CRM systems?

No, we use spreadsheets or email

We have a CRM but barely use it

We have a CRM and use it manually

We have automation for some processes

Yes, we have advanced automation and track everything

How long is your typical sales cycle?

We don't track this or it's highly unpredictable

It varies significantly by deal (3-12+ months

Somewhat predictable (2-6 months)

Fairly consistent (1-3 months)

Very predictable and optimized (under 1 month)

What is your biggest challenge with lead generation?

We don't have a lead generation process at all

We don't generate enough leads consistently

We generate leads but struggle with quality

Converting leads to customers takes too long

We have a solid process but want to optimise

Do you use AI or automation in your marketing?

No, everything is manual

We've heard about it but haven't tried it

We've experimented with some tools

We use AI tools for specific tasks

Yes, we use AI tools extensively

How do you currently reach your target market?

No systematic approach

One channel only (e.g., just LinkedIn or just email)

Two channels inconsistently

Multiple channels but not integrated

Multi-channel approach (LinkedIn, email, ads, content)

What is your monthly marketing budget?

How do you measure marketing ROI?

We don't measure ROI

We track some metrics but not systematically

We measure basic metrics (leads, website traffic)

We track cost per lead and conversion rates

We track everything and know our cost per lead and customer acquisition cost

What is your revenue goal for the next 12 months?

Maintain current levels

Modest growth (10-20% increase)

Moderate growth (20-50% increase)

Aggressive growth (50-100% increase)

Exponential growth (100%+ increase)

Finally, please help us understand your specific situation so we can provide the most relevant recommendations:

What is your primary growth goal for the next 12 months?

What are the biggest obstacles preventing you from achieving that goal?

Have you tried any solutions to solve this problem? What happened?

If you could wave a magic wand and fix one thing about your lead generation, what would it be?

What would success look like for you 6 months from now?

Thank You for Completing the Assessment!

Your personalised B2B Growth Readiness Report is being generated now.

You'll receive your results via email within the next 60 seconds, including:

✓ Your Growth Readiness Score

✓ Personalised recommendations based on your answers

✓ Next steps to improve your lead generation

Please check your inbox (and spam folder) now.

We look forward to helping you build predictable, scalable pipeline!

Best regards,

Stuart Storrer

Storrer Growth Solutions