Q1/15 - When you walk into a high-stakes meeting or networking event with people who do not know you, what happens?
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I usually get overlooked until I start talking
People are polite but don't immediately engage
A few people gravitate toward me fairly quickly
The right people find me within minutes — it happens consistently
Q2/15 - Think about the last significant deal or contract you lost. What was the real reason?
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Honestly, I think it came down to the first impression or how I was perceived
They went with someone cheaper
The relationship wasn't strong enough before the proposal
I don't usually lose deals once I'm in conversation
Q3/15 - How often do clients or contacts come back to you without you having to follow up?
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Rarely — most of my business requires active outreach
Sometimes, but I can't rely on it
Regularly — about half my business is inbound
My calendar is primarily filled by people who reach out first
Q4/15 - When you describe what you do at an event or on a call, what is the most common reaction?
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"Oh, interesting" — and then they move on
"That sounds useful" — polite but no real curiosity
"Tell me more" — genuine interest most of the time
"I need to introduce you to someone" or "Can we talk next week?" — consistently
Q5/15 - How would you honestly rate the ROI of your personal brand on your revenue this year?
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Low — most revenue comes from direct effort, not brand pull
Moderate — it helps but it's not a growth driver
Good — my brand definitely contributes to pipeline
Exceptional — my brand is one of my top revenue assets
Q6/15 - If someone Googled you right now and spent 60 seconds on what they found, what impression would they get?
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Scattered or outdated — I'm not happy with what comes up
Decent but generic — doesn't really capture what I do
Good — clear, professional, reasonably compelling
Exceptional — they would immediately understand why I am the right person
Q7/15 - How often do people in your industry or network refer to you or your work when you are NOT in the room?
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I honestly don't know — and that worries me
Occasionally, from close contacts
Fairly regularly, especially in my niche
My name comes up often — I'm told this frequently
Q8/15 - When you speak publicly — on stage, in a video, or on a call — how do people typically respond?
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Politely — they listen but there's little visible engagement
Positively — people seem interested
Very well — I get compliments and questions
I get immediate offers, invitations, or deals from speaking
Q9/15 - Be honest: how does it feel when a less-qualified competitor gets the speaking slot, the press feature, or the big deal you wanted?
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It happens more than I'd like and it genuinely frustrates me
It happens from time to time without knowing why
It's rare — I'm usually competitive for those opportunities
I don't experience this — I'm usually the one getting selected
Q10/15 - How clear and consistent is your brand message across your website, LinkedIn, and how you introduce yourself in person?
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Not very — they all say something slightly different
Somewhat — the basics are there but it's not sharp
Good — consistent and reasonably clear
Excellent — one razor-sharp message across every channel
Q11/15 - After meeting someone important for the first time — a potential client, investor, or key contact — how often do THEY follow up first?
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Almost never — I always have to do the follow-up
Sometimes — maybe 20–30% of the time
Often — about half the time they reach out first
Consistently — I am usually the one people chase
Q12/15 - When you walk into a room — an event, a boardroom, a dinner — what happens to the energy?
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Not much — I blend in
People notice me eventually when I engage them
I get noticed and people engage fairly quickly
The dynamic of the room shifts when I arrive — I'm consistently told this
Q13/15 - How are the most important personal relationships in your life — partner, close friends, family — currently?
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Strained — my work demands have taken a real toll
Okay but surface-level — I'm present but not really connected
Good — I invest in them and it shows
Exceptional — my personal relationships are a deep source of strength
Q14/15 - How do the key people in your life — your team, your partner, your closest contacts — describe you when you are not there?
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I'm not sure — and the uncertainty bothers me
Capable and reliable — professional but maybe not inspiring
Smart, driven, and someone people respect
Someone who makes others feel seen, capable, and better about themselves
Q15/15 - If you're completely honest — is the version of yourself that shows up in business the same one that shows up at home?
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No — I'm very different and it creates tension
Mostly no — I compartmentalise a lot
Mostly yes — there are small gaps
Yes — I am the same person in every context
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