Have you got your digital ducks in a row?

CATEGORY 1: VISIBILITY

Being visible online means your ideal customers can actually find you when they're searching. This section checks whether you're showing up in the right places — Google, Maps, and beyond. If people can't find you, everything else becomes irrelevant.

Can people easily find your website on Google? *

I don't even have a website

Not really

Sometimes

Always

Do you show up?

How visible are you online?

Are you actively driving people to your website (social, ads, SEO)? *Every week do you take action to promote your website?

How visible are you on Google?

Do you update and maintain Google My Business listing? *

I don't have Google My Business

Not really. Did it once

Occasionally

Yes consistently add fresh content

CATEGORY 2: CLARITY

Once someone lands on your website or social page, can they immediately understand what you do, who you help, and why they should trust you? Clarity is what turns visitors into enquiries. Confusion sends them straight to your competitor.

Is it immediately clear online what your business offers? *

Not really

Somewhat

Completely

Do you make it clear to people what you do? Websites should nail this!

Is your message clear?

Does your homepage clearly explain who you help and how? *

Not at all

Not really

Somewhat

Completely

Do you speak to your audience's problems and tell them how you can help? Websites need to get this right

Is your message clear?

Does your homepage have TRUST signals to be clear that you're reliable?

Not really

We have some quote testimonials

We've got some reviews

We've got Google or Trustpilot reviews feeding live

Trust indicators show your customers you're the real deal and can be relied upon

CATEGORY 3: CONVERSION

Getting people to your website is only half the job. Conversion is about making it ridiculously easy for them to take the next step — book, call, enquire. If there's any friction in that process, you're losing business right now.

Is there a clear next step (book, call, enquire) on every page? *

Not really

On some pages

Absolutely and across the site

This needs to run across your website and be visible on every page. We recommend adding to footer and header for constant visibility

Are conversions easy?

Can someone contact or book in under 30 seconds? Can they click your number and go straight to a call? *

No. It's quite hard

Not really. Click to call isn't active for mobile

Only on the contact page

Yes — it's quick and easy across the whole site

People want easy and quick actions in the digital age. They don't want to call you, probably don't want to email and would rather take decisive action.

CATEGORY 4: FOLLOW UP

Most businesses lose sales not because they got the wrong enquiry — but because they didn't follow up fast enough or consistently enough. This section looks at what happens after someone reaches out. Spoiler: automation is your best friend here.

How do follow-ups work?

Do you follow up with enquiries automatically (email, SMS, WhatsApp)? *

No, I do it manually when I remember

Not sure what I have set up

I have some basic follow-up in place

Yes — fully automated and instant

Even if your website gets enquiries, without a system to capture and follow up… you’re losing business.

How do follow-ups work?

Do you track where your leads come from? *

Not really

Not sure

Yes. I track this properly

Knowing where leads and customers come from helps you to make informed decisions and do more of what works and less of what doesn't

How do follow-ups work?

Do you have automated sequences that nurture leads over time? *

No — leads just go cold

I follow up manually sometimes

I have some automation but it's basic

Yes — fully automated nurture sequences

If someone enquires but doesn't book, do they hear from you again in a structured way — or do they just go cold?

CATEGORY 5: CONTENT

Content and social media are how you stay visible between purchases, build trust before someone's even ready to buy, and attract the right customers consistently. This isn't about going viral — it's about showing up regularly and saying the right things.

What's your content strategy?

Do you consistently publish content that attracts your ideal customers? *

Never

Occasionally when I remember

Yes but without a real strategy

Yes — consistently and strategically

Blog posts, videos, social posts, reels — anything that gets you in front of the right people.

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