The 5-minute marketing audit for creative founders

Find out exactly what's holding your business back, and how to fix it in less than an hour a week.

When a dream client (someone who'd pay top price for exactly what you do) tries to find you online, what do they find? *

Charity / CIO / Social enterprise / NGO / CIC

Purpose-led, ethical or responsible business

B Corp

Something else

Q1/8

When you tell someone what you charge, what usually happens? *

They go quiet or say "I'll think about it"... I rarely hear back

They say they love my work but ask if I can do it cheaper

Mixed: Some get it, some don't, but I can't predict which

The right ones say yes without much fuss

Q2/8

How much time are you realistically spending on marketing each week? *

Almost none. Creating is my priority and marketing gets squeezed off of my to-do list

A few hours but it feels scattered and I'm not sure it's working

Too much. I spend ages on it and don't feel like I have much to show for it

I have a rhythm but I know there are gaps in my strategy

Q3/8

Think about your last five enquiries. How many were genuinely the right fit? i.e., people who understand the value of what you do and have the budget to match? *

One or two at best. Most are looking for something cheaper

None really. I end up educating people on what I do and why it costs what it costs

Some were great but I couldn't always tell in advance which would be

Most were decent but I want to be attracting bigger budgets consistently

Q4/8

If I asked three of your best clients to describe what you do and who you do it for, would their answers be roughly the same? *

Probably not. I don't think I've ever been clear enough about it

They'd describe the work brilliantly but probably not who it's best for

Close but not consistent. I don't have a clear 'why me' message

Yes, mostly, but I struggle to translate it into my own marketing

Q5/8

When it comes to showing up on social media or creating content about your work, which feels most true? *

I freeze. I don't know what to say or where to focus

I post when I remember but there's no real strategy behind it

I'm active but I'm talking to the wrong people or getting no real traction

I do it but I'm not connecting it to actual enquiries or sales

Q6/8

How would you describe your income from commissions over the last 12 months? *

Feast and famine. Some months are great, others are dead

Steady but stuck. I can't seem to break through to a higher level

Growing but chaotic. I never quite know where the next client is coming from

Decent but I know I'm leaving money on the table somewhere

Q7/8

What does your ideal creative business look like in 18 months time, and how far away does it feel right now? *

I have a clear vision but absolutely no idea how to get there commercially

I know the work I want to be doing but I don't have the clients or platform yet

I'm closer than I was but something's missing (I can't pinpoint what)

I'm nearly there. I just need someone to help me think through the final pieces

Q8/8

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