1. Who is your ideal customer and what do you help them solve?
We have a clear customer avatar and problem we solve
We have a general idea, but it's not specific
We try to serve everyone
We haven’t defined this at all (Single Choice)
2. Is your messaging clear and different?
Yes
Somewhat
No (Single Choice)
3. What is your Unique Selling Position?
We have a clear USP that we use in marketing
We kind of know our USP but don’t use it consistently
We don’t have one (Single Choice)
4. Where does your traffic primarily come from? (Select all that apply)
Organic search
Social media
Paid ads
Referrals
Cold outreach (Multiple Choice)
5. How consistent is your content strategy?
We post content regularly and strategically
We post sometimes but without a clear strategy
We don’t post content at all (Single Choice)
6. Are you leveraging high-value relationships or influencers (Dream 100)?
Yes
No
7. What kind of lead magnets are you using?
Downloadable guides
Webinars
Free trials/consultations
Quizzes/assessments
We don’t have any (Multiple Choice)
8. Do you know your lead-to-customer conversion rate?
Yes, with tracking tools
Rough estimate only
No idea (Single Choice)
9. Do you segment and nurture leads?
Yes, through email and behavioral triggers
Not really
What is segmentation? (Single Choice)
10. Do you have an automated follow-up system?
Yes
No (Yes/No)
11. Which funnel assets do you currently have? (Select all that apply)
Landing page with opt-in
Lead nurture sequence
Sales page or VSL
Upsell/downsells
None of the above (Multiple Choice)
12. What type of content drives your best engagement? (Select all that apply)
Personal stories
Educational posts
Case studies/testimonials
Entertaining/reels/memes
I don’t know what drives engagement (Multiple Choice)
13. Are you using trust-building assets (social proof, UGC, case studies)?
Yes
No (Yes/No)
14. What metrics do you track consistently? (Select all that apply)
Traffic
Click-through rate (CTR)
Cost per lead (CPL)
Lifetime value (LTV)
None of the above (Multiple Choice)
15. Do you know your biggest funnel bottleneck?
Yes
I have an idea but haven’t tested
No (Single Choice)