If a stranger looked at your homepage for 5 seconds, could they say what you do and why you over a competitor? *

Yes, clearly

Somewhat

Probably not

Do your ads lead with one clear offer? *

Yes, one offer with a clear promise or price

A few different offers

Mostly "call us for a quote"

How much video do you have that was made to sell (a hook, an offer, a call to action)? *

5 or more ads made in the last 90 days

Some, but older or not made for ads

None

How often is the owner or team on camera? *

Regularly

Occasionally

Never

When a new inquiry comes in during business hours, how fast does a person respond? *

Under 5 minutes

Same day

Next day or later, or not sure

What happens to an inquiry that comes in after hours? *

Automatic text or email, then a call first thing

A voicemail or form confirmation only

Nothing until someone sees it

Where do people land when they click your ads? *

A landing page built for that offer

The homepage or a service page

We don't run ads, or not sure

What happens to leads who don't buy right away? *

An automated follow-up sequence that runs for weeks

Someone follows up manually, sometimes

Nothing

Do you know your cost per lead and cost per job from ads? *

Yes, tracked every month

A rough idea

Which paid channels are you running now? *

Meta or Google, plus video channels such as YouTube or streaming TV

One paid channel

None, mostly referrals

What is your company's annual revenue? *

Under $500K

$500K to $1M

$1M to $3M

$3M to $10M

Over $10M

How much could you invest in growth each month, including ad spend? *

Under $2,500

$2,500 to $5K

$5K to $10K

$10K to $25K

Over $25K

What is a new customer worth to you on average? *

Under $1K

$1K to $5K

$5K to $20K

Over $20K

Who makes the final call on marketing investments? *

I do

I decide with a partner

Someone else decides

When do you want to start? *

Within 30 days

1 to 3 months

3 to 6 months

Just researching

First Name *

Last Name *

Email *

Phone *

Company name *

Website *

Business ZIP code *

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