First Impressions & Clarity - What visitors notice first:

My homepage clearly explains what I do

My main headline feels confident and current

There is a clear next step on my homepage

My homepage feels warm and welcoming

A visitor can understand my business within a few seconds

Trust & Connection - What helps people feel safe and confident choosing you.

I have testimonials or social proof on my website

My About page builds trust and connection

My images feel intentional and on-brand

My contact details are easy to find

My website feels aligned with who I am now

Flow & Ease - How smoothly your website works.

My website works well on mobile

My navigation is simple and easy to understand

All my links and buttons work correctly

My website loads quickly

My site feels easy to move around

Growth & Visibility How your website supports business growth.

I collect email addresses through my website

I have a free resource or lead magnet

My website guides visitors toward a clear action

My website is aligned with my current offers

I have content that builds trust (blog, resources, etc.)

Confidence & Direction How supported you feel by your website.

I have a clear plan for what my website is meant to do

My website supports my income goals

I feel confident sending people to my website

I know what I should improve next

My website feels like an asset, not a stress

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