Audience insights.
How well do you know your target audiences?
Planning.
How do you plan tour content and campaigns, and who is involved?
How do you plan your content and campaigns, and who is involved?
Technology.
How well does your technology support the development and measurement of integrated marketing programs?
Program Execution.
Do your processes support the execution of integrated marketing programs?
Measurement.
How well does your measurement and reporting strategy help you evaluate and optimize your programs?
Measurement