Q1. I can explain why this brand exists beyond making money. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q2. Our ideal customer is specific (we know who we’re for - and who we’re not for). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q3. I can state the core problem we are responsible for solving in one sentence. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q4. We have clear values that actually guide decisions (not just words on a wall). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q5. We know what opportunities we say “no” to, even when money is tempting. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q6. Our direction is stable - it doesn’t change every time we see a new trend. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q7. Our message is clear and repeatable (we don’t rewrite it every time). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q8. Our voice/tone is consistent across social, website, email, and calls. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q9. We have defined “messaging pillars” (3–5 core ideas we consistently teach). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q10. We know words/phrases we never use because they dilute trust or feel hypey. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q11. Our messaging attracts the right clients and quietly repels the wrong ones. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q12. People often say: “That sounds like you.” *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q13. Our visual style is consistent across website, social, proposals, and documents. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q14. People could recognise us without seeing the logo. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q15. Our design choices feel intentional (not accumulated over time). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q16. Our visual style matches the level of client we want to attract. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q17. Our layouts and content are easy to scan (clear hierarchy, not clutter). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q18. Our brand looks credible next to leading competitors in our space. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q19. The way we sell feels aligned - not pushy, not apologetic. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q20. We have clear boundaries (scope, timelines, communication, responsibility). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q21. Our client/customer experience is predictable from first contact to delivery. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q22. We do what we say — and when we can’t, we communicate early and clearly. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q23. Our brand behaves consistently under pressure (stress doesn’t change standards). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q24. Trust in our brand has increased over time (not eroded by inconsistency). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q25. Our digital presence supports our goals (not just posting for activity). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q26. We have a clear path: attention → trust → enquiry (and it’s working). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q27. Marketing feels aligned and focused, not scattered across random tactics. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q28. We track what matters and can explain what’s working and why. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q29. Lead quality is improving (better fit, better intent, better conversations). *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

Q30. We could grow 2× without breaking the brand experience or delivery quality. *

Not True / Not Defined

Partially True / Inconsistent

Clearly Defined / Consistently True

First Name *

Last Name *

Email *

Phone

Organization *

Website/Social media link

Country *

If foundational brand work is required, what level of investment would you realistically consider in the next 90 days? *

What would “success in 90 days” look like?