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Organization
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What industry is your business in?
Business Size
TYFREX Digital Maturity Assessment™ ·
Section 1 of 10
Business Strategy
A strong digital business starts with a clear plan. This section measures how well your business has defined its digital goals and whether your online activities support your overall growth strategy
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How clearly is your business's digital strategy defined and connected to your overall business goals?
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We do not currently have a defined digital strategy.
We have some digital activities, but they are mostly ad hoc and not guided by a clear strategy.
We have defined some digital goals, but our strategy is only partially documented or implemented.
We have a clear digital strategy aligned with our business goals and actively monitor its progress.
Our digital strategy is fully integrated into our business plan, measured consistently, and continuously optimised for growth.
TYFREX Digital Maturity Assessment™ ·
Section 2 of 10
Website Performance
Your website should be more than an online brochure — it should help convert visitors into enquiries and customers. This section evaluates how effectively your website supports sales, credibility, and customer experience.
How effectively does your website support your business goals and convert visitors into potential customers?
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Our website is outdated, incomplete, or does not effectively support our business goals.
We have a functional website, but it provides limited information and does little to generate or convert leads.
Our website presents our business well and includes some conversion elements, but there is significant room for improvement.
Our website is professionally structured, mobile-friendly, and designed to generate enquiries or leads effectively.
Our website is fully optimised as a strategic conversion asset, with clear messaging, strong calls-to-action, tracking, and continuous optimisation.
TYFREX Digital Maturity Assessment™ ·
Section 3 of 10
Lead Generation
Without a reliable way to attract new prospects, growth becomes unpredictable. This section measures how consistently your business generates qualified leads through digital channels.
How effectively does your business generate a consistent flow of qualified leads through digital channels?
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We do not have a consistent system for generating leads online.
We occasionally generate leads online, but the process is mostly manual, inconsistent, or dependent on referrals.
We use several digital channels to generate leads, but results are inconsistent and not fully systemised.
We have established digital lead-generation channels that consistently produce qualified enquiries.
We have a predictable, measurable, and continuously optimised lead-generation system that consistently produces qualified opportunities.
TYFREX Digital Maturity Assessment™ ·
Section 4 of 10
Sales Process
Generating leads is only the beginning. This section evaluates how organised and effective your process is for following up, nurturing prospects, and converting them into paying customers
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How structured and effective is your process for turning leads into paying customers?
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We do not have a defined sales process and handle opportunities on an individual basis.
We have some sales steps, but the process is inconsistent and depends heavily on individual follow-up.
We have a basic sales process with defined stages, but follow-up and conversion are not consistently managed.
We have a structured sales process with defined stages, follow-up procedures, and measurable conversion points.
Our sales process is fully systemised, measured, automated where appropriate, and continuously optimised to improve conversions.
TYFREX Digital Maturity Assessment™ ·
Section 5 of 10
CRM Capability
A CRM helps you organise customer information, manage opportunities, and never lose track of a lead. This section measures how effectively your business manages customer relationships and sales data.
How effectively does your business use a CRM system to manage contacts, leads, opportunities, and customer information?
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We do not use a CRM system and primarily manage customer information manually.
We use basic contact management, but customer information is scattered or inconsistently maintained.
We use a CRM to store and manage contacts, but many processes are still manual or underused.
Our CRM is well organised and actively used to manage leads, opportunities, customer information, and follow-up.
Our CRM is central to our business operations, with structured data, pipeline management, segmentation, automation, reporting, and continuous optimisation.
TYFREX Digital Maturity Assessment™ ·
Section 6 of 10
Marketing Maturity
Effective marketing should consistently attract the right audience and produce measurable results. This section evaluates how strategic, coordinated, and data-driven your marketing efforts are.
How effectively does your business use digital marketing to attract, engage, and convert its target audience?
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We have little or no structured digital marketing activity.
We occasionally post or run marketing activities, but they are mostly reactive and inconsistent.
We have an active digital marketing presence and some planned campaigns, but our activities are not fully coordinated or measured.
We use a structured marketing strategy across relevant channels and regularly measure campaign performance.
Our marketing is fully integrated, data-driven, targeted, measurable, and continuously optimised across the customer journey.
TYFREX Digital Maturity Assessment™ ·
Section 7 of 10
Automation Readiness
Automation saves time, improves consistency, and creates a better customer experience. This section measures how much of your business still relies on manual work versus automated systems. .
How effectively does your business use automation to reduce manual work and improve the customer journey?
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Most of our business and customer processes are handled manually.
We use a few basic automated tools, but most processes still require manual intervention.
We have automated some repetitive tasks, but our systems are not yet fully connected or optimised.
We use automation across several important processes, including lead follow-up, communication, and customer management.
Automation is deeply integrated into our operations, with connected workflows that continuously improve efficiency, response times, and customer experience.
TYFREX Digital Maturity Assessment™ ·
Section 8 of 10
AI Readiness
Artificial Intelligence is becoming a competitive advantage for businesses of every size. This section evaluates how prepared your business is to use AI to improve productivity, customer service, and decision-making.
How prepared is your business to use AI to improve productivity, customer engagement, decision-making, and growth?
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We currently have little or no practical use of AI in our business.
We are aware of AI tools and may experiment with them occasionally, but they are not part of our regular processes.
We use AI for selected tasks, but its application is limited and not yet integrated into our wider systems.
We actively use AI across several business processes and have identified additional opportunities for implementation.
AI is strategically integrated into our operations, workflows, customer experience, and decision-making, with ongoing optimisation.
TYFREX Digital Maturity Assessment™ ·
Section 9 of 10
SEO & Visibility
If customers can't find you online, they can't choose your business. This section measures how visible your business is in Google search and other online discovery channels.
How effectively can potential customers find your business through search engines and other online discovery channels?
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Our business has little or no visibility in relevant online searches.
Our business can be found online, but our search visibility is limited and largely unmanaged.
We have implemented some SEO and online visibility practices, but results are inconsistent or limited.
We have an active SEO and visibility strategy with optimised content, listings, and ongoing performance monitoring.
Our search visibility strategy is comprehensive, data-driven, continuously optimised, and designed to consistently attract qualified organic traffic.
TYFREX Digital Maturity Assessment™ ·
Section 10 of 10
Reputation Management
Your online reputation influences trust before a customer ever contacts you. This section evaluates how well your business manages reviews, customer feedback, and its digital credibility.
How effectively does your business manage its online reputation, reviews, and customer feedback?
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We do not actively monitor or manage our online reputation or customer reviews.
We receive reviews or feedback, but our response and management process is mostly reactive.
We monitor our reputation and respond to some reviews, but the process is not yet consistent or systemised.
We actively encourage, monitor, and respond to customer reviews and use feedback to improve our business.
Reputation management is fully systemised, with proactive review generation, monitoring, response processes, reporting, and continuous improvement.