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Answer 22 simple questions and we’ll send you a personalised report for your business

Full Name

Email *

Phone *

Do you have a documented marketing strategy? *

Yes

No

Maybe

What is the primary goal of your marketing strategy? *

Grow Brand Awareness

Increase Leads

Launch a New Product

Build a Community

Increase Sales

Do you know who your target audience are? *

Yes

No

We have a rough idea

When it comes to your target audience, do you have a good understanding of the pain points you solve for them? *

Yes

No

Vaguely

How often do you create content (Blogs, Videos, etc) *

Daily

Weekly

Monthly

When we have time

How often do you publish new content? *

Daily

Multiple time a week

Weekly

Bi-Weekly

Monthly

Less than monthly

How well do you think your content aligns with your target audience's interests and needs? *

Very Well

Well

Neutral

Poor

Very Poor

What types of content do you currently produce? (Select all that apply) *

Blogs

Videos

Podcasts

Infographics

E-Books or Whitepapers

Webinars

Email Newsletters

What is your primary goal for creating content? *

Increase Brand Awareness

Generate Leads

Educate Our Audience

Drive Sales

Engage With Our Community

Improve SEO

How do you measure the success of your content? *

Website traffic

Engagement metrics (likes, comments, shares)

Lead generation

Conversion rates

Customer feedback

Sales revenue

Which social media platforms do you use to engage with your audience? (Select all that apply) *

Instagram

Twitter/X

LinkedIn

YouTube

TikTok

Pinterest

Snapchat

Facebook

What methods do you use to collect feedback from your audience? *

Surveys and polls

Direct messages or emails

Comments on social media posts

Customer reviews

In-person conversations

I do not collect feedback

How do you measure the effectiveness of your engagement strategies? *

Number of followers or subscribers

Engagement rate (likes, comments, shares)

Website traffic from social media

Customer retention rates

Sales conversions from engagement efforts

Overall brand sentiment

Do you have a lead magnet that you share on social media? *

Yes

No

What's a lead magnet?

Do you use a Customer Relationship Management (CRM) system to manage your leads and prospects? *

Yes, we use a comprehensive CRM system

Yes, but it's a basic or limited CRM system

No, but we plan to implement one soon

No, and we have no plans to use a CRM system

What methods do you use to nurture your leads and prospects? (Select all that apply) *

Email marketing campaigns

Personalised follow-up calls

Social media engagement

Content marketing (blogs, whitepapers, etc.)

Webinars or events

Automated marketing workflows

None of the above

How often do you communicate with your leads and prospects through nurturing activities? *

Daily

Weekly

Bi-Weekly

Monthly

Less than monthly

What tools do you use for marketing automation to nurture relationships with your prospects? *

Email marketing software (e.g., Mailchimp, Constant Contact)

Marketing automation platforms (e.g., HubSpot, Marketo)

Social media management tools (e.g., Hootsuite, Buffer)

Customer engagement platforms (e.g., Intercom, Drift)

We do not use any marketing automation tools

How long is your typical sales cycle from initial contact to closing a deal? *

Less than 1 month

1-3 months

3-6 months

6-12 months

More than 12 months

How do you handle objections from prospects during the sales process? *

Providing detailed information and case studies

Offering discounts or special deals

Addressing concerns through follow-up meetings

Utilising testimonials and success stories

We do not have a specific strategy for handling objections

When a Prospect converts to a Customer, what happens next *

We invoice them

We mark them as won on our CRM sales pipeline

We onboard them through automation

We add them to our customer retention process

How often do you review and update your sales process? *

Monthly

Quarterly

Annually

As needed based on performance

We do not regularly review our sales process

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