Who are you actually talking to? *

Anyone who might buy. We have kept it broad.

We have an age range and a few general interests.

We know a specific customer situation and have examples.

We regularly check that understanding with customers and use what we learn.

What would your customer say about their day? *

We have not really looked into that.

We mostly use our own description of their needs.

We have saved real phrases from enquiries, reviews or conversations.

Customer language regularly shapes our content, pages and offers.

Three tabs open. Why would they choose you? *

We have not made that clear yet.

We talk about quality and service, much like everyone else.

We give a specific reason that matters to our customer.

We give a specific reason and make the proof easy to find.

What does your brand believe strongly enough to act on? *

We have not put that into words.

We have some values, but they stay fairly general.

We have a clear belief that influences what we make or say.

People can see that belief in our product, communications and customer experience.

Cover the logo. What gives you away? *

Probably nothing yet.

Our colours do some of the work.

We repeat a few recognisable visual or writing choices.

Those choices appear consistently, and customers have noticed them.

Do your website, emails and posts sound like the same person? *

They could be distant relatives.

Sometimes, depending on who wrote them.

Usually. We have examples of how we want to sound.

Yes. We use those examples and review the work for consistency.

Why would someone come back before they are ready to buy? *

We mainly post products and offers.

We sometimes share something useful or entertaining.

We have a recurring idea or series that is relevant to our customers.

People return to it or respond, and we use that feedback to improve it.

What happens when your customers talk? *

We have not made much room for that yet.

We reply when someone asks a direct question.

We invite relevant questions and pay attention to the answers.

What we hear changes our content, explanations or experience.

You have their attention. Is the next step obvious? *

We mostly hope they will work it out.

There is a general link or a few competing invitations.

We offer one clear, relevant next step.

The next step is clear, and we have checked that people understand it.

What happens after the click? *

We have not checked the whole journey.

They reach our site, but may need to find the relevant bit themselves.

The destination continues the same message and answers the obvious questions.

We check that connection regularly and use real questions or behaviour to improve it.

Your email *

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Want more wild ideas? *

Yes, email me ideas, updates and offers from The Wild Ones Agency. I can unsubscribe anytime.

No, just my result and free guide.

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