1. How clear is it who your business is really for?
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Crystal clear, everyone knows exactly who we serve
Mostly clear
We serve a few different types of people
Not very clear
2. How confident are you that your website supports your business goals?
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Very confident — it consistently brings in leads or inquiries
Somewhat confident — it works sometimes, but not reliably
Not very confident — it looks fine, but doesn't do much
Not confident at all — it’s outdated or unclear
3. What usually happens after someone visits your website?
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They take a clear next step (book, contact us, purchase)
Occasionally we get inquiries, but most leave without doing anything
I'm not really sure what happens
Probably nothing measurable
4. Who is responsible for making sure your marketing actually works?
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One clear person owns it
An outside partner or agency owns it
A few different people help, but no one fully owns it
No one clearly owns it
5. How planned does your marketing feel week to week?
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We follow a clear plan
Somewhat planned, but things often shift
Mostly reactive, we respond as things come up
Not planned at all
6. When marketing isn’t working, how do you usually respond?
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We look at results and make informed adjustments
We tweak a few things and see if that helps
We change directions entirely
We're not really sure what to do
7. How well do your different marketing efforts work together?
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They’re intentionally connected, from our site to email to ads
We try, but some things still feel a bit scattered
Mostly separate
Completely separate
8. How clearly can you tell what’s working in your marketing?
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Very clearly, we have great visibility
Somewhat clearly, but sometimes it's guesswork
Not very clearly
Not at all, feels like throwing spaghetti at a wall
9. How much time or mental energy does marketing take each week?
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Very little, it's handled
Some, but manageable
A lot, it's a frequent distraction
Too much, it's overwhelming!
10. When you think about marketing right now, how does it feel?
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Clear — we know what we’re doing and why
Mostly clear — but some uncertainty
Unclear — it feels scattered
Overwhelming — we’re not sure where to start
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