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Not at all - I write for everyone
I have a vague sense of who they are
I have a pretty clear picture
I know exactly who I'm writing to and what they're struggling with
Not Really
I've made some assumptions but I haven't verified them
I have a reasonable understanding
Yes, I've researched this and I write to this directly
All over the place
It varies quite a bit
Mostly consistent
Very consistent, it all sounds like it's for the same person
No, I don't have anything like that set up
I have something but it's not really working
Yes, I have a lead magnet but it's not promoted consistenly
Yes, I have a lead magnet and I effectively drive traffic to it
Rarely or never
Occasionally, but it's inconsistent
A few per week
Consistently, it's a reliable part of my business.
Honestly, I'm not sure
Word of mouth or people who already know me
A mix of organic content and referrals
A clear repeatable system that I actively manage
Nothing automated, I might send something manually if I remember
They get a welcome email but that's about it
They get a short sequence but I'm not sure it's doing much
They go into a proper nurture sequence that builds trust and leads to an offer
Rarely, I keep meaning to but it doesn't happen
Occasionally, when I have something to say
Most weeks
Consistently, with a clear purpose each time
Nothing, if they don't reply I lose them
I sometimes follow up manually
I have some follow up ut it's not systematic
They go into an automated sequence that follows up for me
Almost none of it - I do everything myself
A little, but most things still need me to action them
Some things are automated but it's patchy
A solid portion of my marketing runs on autopilot
Everything would stop
Most things would stop
Some things would keep going
My system would keep running without me
Manually in my head or on a spreadsheet
I have a basic system but it's not automated
Partly automated but I still have to step in a lot
It's handled automatically - leads are tagged, followed up and managed without me
Pretty confusing - I'm not sure what to do with them
There's something there but it's not obvious
It's reasonably clear
Crystal clear - there's one obvious next step to take
No, it kind of just happens
Sort of - but it's different every time
I have a rough process
Yes, it's clear, consistent and I can repeat it
It would fall apart
I'd struggle to keep up
I'd manage but it would be stressful
My system could handle it, that's kind of the point