If someone asked "What makes your firm different?", could all your lawyers give the same answer?
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Yes, we're all aligned
Probably not - it varies
We've never really defined it
Do your website's service pages have a clear call-to-action that makes it easy to get in touch?
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Yes, with a form or booking link
Just a generic 'contact us' page
Not really - it's mostly informational
Do your key partners have LinkedIn profiles that explain who they help (not just their career history)?
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Yes, they're client-focused
They exist, but they're just CVs
Most of us aren't active on LinkedIn
Do you have a guide, checklist, or article you can send when a prospect or referrer asks about a key service?
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Yes, we've got something polished
We have some blog posts, but nothing substanial
No, we just send a website link
Do you know how many people visited your website last month, where they came from, and if they instructed you?
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Yes, we check regularly
We have analytics but rarely look
No idea
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