When you share your website or socials with someone new, what’s your gut reaction?
I cringe and downplay it.
I say, “It’s fine for now…” while secretly wishing it wasn’t.
I share it proudly — it feels like me.
How do you feel when you see competitors charging more than you?
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Frustrated — I know I deliver just as much (if not more), but my brand doesn’t show it.
Confused — I can’t tell what they’re doing differently.
Confident — my brand communicates my value clearly.
What happens when you try to raise your prices?
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I get nervous — my brand doesn’t back me up.
Clients push back — they don’t see the value.
My brand already makes me feel worth it.
Which best describes the behind-the-scenes of your business?
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Organized chaos — I’m holding it together with sticky notes and coffee.
Some systems, but they slow me down more than they help.
Smooth workflows — my systems make me feel supported.
How consistent does your brand feel across all touch points (website, socials, email)?
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Totally mismatched — I feel like I’m juggling different personalities.
Some consistency, but it doesn’t flow seamlessly.
Aligned, polished, and cohesive.
How confident are you when introducing yourself to potential clients?
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I stumble — my words don’t match what they see online.
I sound okay, but I know my brand materials don’t hold up.
I shine — everything lines up with who I am.
What do you secretly want most from your brand?
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Confidence — to finally feel proud of what I’m showing.
Ease — systems that support me instead of draining me.
Magnetism — a brand that attracts the right clients before I even speak.