Do you have a funnel? *

Yes, it's a stand-alone landing page

Yes, it's part of my home page

Not sure, I'm unclear what a funnel really is

No, I don't

A funnel is a currated and strategic path that guides potential leads through each stage of your buying journey. The main thing that differentiates it from your website is that each part of the funnel has only one action for your lead to take.

The only goal of your funnel landing page is to get the email address. The only goal of the thank you page is to encourage a second action. The only goal of the email sequence is to get the lead to the offer. The only job of the offer sales page or call is to sell the offer.

A funnel can begin on your website's home page but getting the visitors on that page to the next step of the funnel should be a priority on that home page.

Do you believe you have a funnel? *

Yes, I have one of those

No, I don't think I have one of those

Is it easy to see or find your opt-in? *

It's the first thing at the top of my page

It's integated into my page as you scroll

It's on an exit-intent pop-up (to be offered as someone is about to leave the webpage)

It's in the menu of my site

I send people just to my opt-in page

Somewhere else

Are you giving your leads a reason to want your lead magnet? *

My hook is so juicy everyone who sees it wants it

I say why they should want it but I'm not sure it's strong enough of a hook

I just tell them to put in their email address and get the thing

What happens after a lead submits your opt-in form? *

They are redirected immediately to a strategic Thank You page

They get a success message

They are redirected immediately to the lead magnet they requested

Bonus Tip:

Check how quickly your site loads. If it isn't nearly instant, you need to take measures to reduce the data that needs to load and display.

A second or two can make the difference between a conversion and no conversion.

People don't have time to wait for sites to finish loading anymore. If it's been a second or two, they're going to click away.

What are the open rates like on your email sequence? *

The first email gets opened a lot but it falls off after that

What sequence?!

I've never checked

It's good, consistently over 25%

How are you bringing people to your opt-in? *

I don't really have a plan, just hope for the best

I tell people about it when the opportunity comes up

I have a robust traffic strategy utilizing several different methods

I'm very strong in one particular traffic strategy

Learn what a funnel is and why you need one with this YouTube video: https://youtu.be/FcB9S3jr0-c

A Sales Funnel Is A Gentle Garden Path To Your Doorstep

Get your results!

Full Name *

Email *