Can your team show you the specific revenue generated in your EHR or practice management system from a specific paid ads campaign?
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Yes, we see actual collected revenue by campaign.
We track patients back to campaigns, but not revenue.
We have some revenue data, but it is manual and delayed.
No, we only track leads, calls, or bookings.
Not sure.
Do you have a maximum cost you are willing to pay to acquire a patient, based on patient value and service-line economics?
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Yes, targets are based on real patient value.
Yes, but one number for everything, not by service or location.
We set one once, but nobody really uses it.
No, we have no defined target.
I'm not sure.
Is your verifiable return from paid ads consistently greater than 5:1 when measured against actual patient revenue?
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Yes, measured against actual patient revenue.
Yes for some campaigns, unclear for others.
We estimate ROI, but cannot prove it with revenue data.
No, we only measure leads or cost per lead.
I'm not sure.
Does every major paid ads campaign have a dedicated landing page that converts at least 7% of visitors into qualified leads for your practice?
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Yes, every major campaign hits that benchmark.
We have dedicated pages, but not all hit 7%.
We have landing pages, but never measured conversion.
No, ads mostly go to our regular website.
I'm not sure.
Are brand and non-brand paid search results clearly separated in your reporting?
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Yes, always separated in reporting.
Separated in the ad account, but blended in reports we see.
We separate them, but we never see the split.
No, they are blended together.
I'm not sure.
Does your agency or internal team review search terms and add negative keywords on a documented schedule?
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Weekly or more, with documented updates.
At least monthly.
Only when performance drops.
Rarely or never.
I'm not sure.
Does your ad spend adjust based on location capacity, so you are not creating demand where the practice cannot serve it?
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Yes, budgets shift with real capacity.
We adjust, but only after a location is already overwhelmed.
We talk about capacity, but budgets rarely change.
No, budgets are set separately from capacity.
I'm not sure.
Do you have location-specific P&Ls and adjust acquisition targets across different locations?
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Yes, media decisions use location-level numbers.
We have location P&Ls, but media targets are still blended.
We review P&Ls, but separately from marketing.
No, budgets are not tied to location economics.
I'm not sure.
Does your reporting track the conversion rate from lead to booked appointment separately for forms and phone calls?
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Yes, both tracked separately end to end.
We track both, but lose visibility after booking.
We count leads, but forms and calls are lumped together.
No, we only see total lead volume.
I'm not sure.
Does your team review and score phone calls from paid ads to improve lead-to-appointment conversion?
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Yes, calls are scored and used for coaching.
Calls are scored, but nothing changes from it.
We listen to calls, but do not score them.
No, calls are rarely reviewed.
I'm not sure.
Where should we send the results?
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