Can your marketing team show you the specific revenue generated in your EHR from a specific Paid Ads campaign?
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Yes, across paid channels, patient appointments, and actual EHR revenue
Mostly, but some parts of the connection are incomplete
Partially, but the connection is manual, delayed, or not fully trusted
No, we mainly track leads, calls, bookings, or platform conversions
I am not sure
Do you have a maximum cost you're willing to pay to acquire a patient (CPA) based on the lifetime value (LTV) of your patients?
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Yes, targets are set using the economics that matter most to the business
Mostly, but some targets are still too broad or blended
Partially, but targets are rough, outdated, or not used consistently
No, we use a single CPA target or no defined acquisition cost target
I am not sure
Is your verifiable return on investment from Paid Ads consistently greater than 5:1?
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Yes, and it is measured against actual patient revenue consistently
Sometimes, but ROI varies or is not always clear
We estimate ROI, but it is not fully tied to actual patient revenue
No, we mainly measure leads, calls, CPL, or booked appointments
I am not sure
Does your reporting track the conversion rate from a lead to a booked appointment separately for forms and phone calls?
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Yes, forms and calls are tracked separately through the full patient journey
Mostly, but some steps or sources are incomplete or delayed
Partially, but we lose visibility after the lead, call, or booking
No, forms and calls are mostly reported as leads or call volume
I am not sure
Does every campaign have a dedicated landing page that converts 7%+ of visitors into leads for your practice?
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Yes, major campaigns use dedicated landing pages and meet or exceed that benchmark
Some do, but performance varies
We use landing pages, but conversion quality or booked appointment rate is unclear
No, traffic often goes to general website pages or low-converting pages
I am not sure
Is your agency or internal team prohibited from buying your brand terms so you aren't paying for patients who already know you?
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Yes, brand and non-brand performance are clearly separated
Mostly, but the separation is not always consistent
Partially, but key summaries still blend the results
No, brand and non-brand results are usually blended together
I am not sure
Does your agency or internal team add negative keywords weekly to filter out job seekers and low-intent searchers?
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Weekly or more often, with documented updates
At least monthly, but not always as deeply as needed
Occasionally, usually when performance drops or someone asks
Rarely or never
I am not sure
Does your ad spend dynamically adjust based on the utilization of a given location so you are only advertising in areas where you have available capacity?
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Yes, budgets shift based on real capacity signals
Sometimes, but capacity is not consistently connected to budget changes
Partially, but adjustments are manual, delayed, or limited
No, budgets are mostly set independently of capacity
I am not sure
Do you have location specific P&L's and adjust the cost you are willing to pay to acquire patients across different locations?
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Yes, media decisions are managed against location-level economics
Mostly, but some targets or decisions are still blended
Partially, but economics are reviewed separately from media decisions
No, media budgets are not tied to location-level economics
I am not sure
Does your team listen to phone calls generated from Paid Ads on a monthly basis to ensure a high conversion rate from a lead to a booked appointment?
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Yes, calls are reviewed, scored, and used to improve conversion
Mostly, but review is not always consistent
Partially, but we listen to calls without structured scoring or follow-through
No, paid-ad-generated calls are rarely reviewed for conversion quality
I am not sure
Where should we send the results?
The average audit leads to a 12%+ cost reduction and a revenue increase of 15%+ simultaneously.
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