SECTION 1 OF 8 — DIRECTION
Question 1 of 5
I have a clear vision of what I want my business to become over the next one to three years.
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SECTION 1 OF 8 — DIRECTION
Question 2 of 5
I have specific, measurable goals for the next 90 days.
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SECTION 1 OF 8 — DIRECTION
Question 3 of 5
I clearly understand who my ideal customers are and which customers I should not pursue.
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SECTION 1 OF 8 — DIRECTION
Question 4 of 5
I know which products, services or opportunities deserve most of my attention right now.
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SECTION 1 OF 8 — DIRECTION
Question 5 of 5
I regularly use a written plan to guide my business decisions and daily activities.
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SECTION 2 OF 8 — OFFER
Question 1 of 5
I can clearly explain what my business offers and why a customer should choose us.
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SECTION 2 OF 8 — OFFER
Question 2 of 5
My products or services solve a specific and important problem for my ideal customer.
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SECTION 2 OF 8 — OFFER
Question 3 of 5
My pricing reflects the value I provide while allowing my business to earn a healthy profit.
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SECTION 2 OF 8 — OFFER
Question 4 of 5
My offers are easy for prospective customers to understand and purchase.
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SECTION 2 OF 8 — OFFER
Question 5 of 5
I have clear evidence that customers value my offer, such as sales, testimonials, repeat business or referrals.
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SECTION 3 OF 8 — VISIBILITY
Question 1 of 5
My ideal customers can easily find accurate information about my business online.
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SECTION 3 OF 8 — VISIBILITY
Question 2 of 5
My website or primary online presence clearly explains what I do, who I help and what visitors should do next.
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SECTION 3 OF 8 — VISIBILITY
Question 3 of 5
My business looks professional and consistent across my website, social media and other marketing channels.
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SECTION 3 OF 8 — VISIBILITY
Question 4 of 5
I regularly share content or information that keeps my business visible to potential customers.
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SECTION 3 OF 8 — VISIBILITY
Question 5 of 5
My business has positive reviews, testimonials or other credibility indicators that help potential customers trust us.
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SECTION 4 OF 8 — LEAD GENERATION
Question 1 of 5
I have at least one reliable method that consistently produces qualified leads.
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SECTION 4 OF 8 — LEAD GENERATION
Question 2 of 5
I generate enough new opportunities each month to support my sales and revenue goals.
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SECTION 4 OF 8 — LEAD GENERATION
Question 3 of 5
I know which marketing activities produce leads and which ones waste time or money.
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SECTION 4 OF 8 — LEAD GENERATION
Question 4 of 5
I actively reach out to potential customers instead of relying entirely on referrals or people finding me.
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SECTION 4 OF 8 — LEAD GENERATION
Question 5 of 5
I maintain a database or contact list that I can continue marketing to over time.
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SECTION 5 OF 8 — SALES & FOLLOW-UP
Question 1of 5
New inquiries receive a prompt and consistent response from my business.
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SECTION 5 OF 8 — SALES & FOLLOW-UP
Question 2 of 5
I have a clearly defined process for moving someone from initial interest to becoming a customer.
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SECTION 5 OF 8 — SALES & FOLLOW-UP
Question 3 of 5
I consistently follow up with prospects who do not buy immediately.
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SECTION 5 OF 8 — SALES & FOLLOW-UP
Question 4 of 5
I understand the most common reasons prospects hesitate or decide not to purchase.
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SECTION 5 OF 8 — SALES & FOLLOW-UP
Question 5 of 5
I track important sales numbers, such as appointments, proposals, conversions and completed sales.
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SECTION 6 OF 8 — CUSTOMER EXPERIENCE & REPUTATION
Question 1 of 5
New customers receive a clear and organized introduction to what will happen after they purchase.
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SECTION 6 OF 8 — CUSTOMER EXPERIENCE & REPUTATION
Question 2 of 5
My business consistently provides the quality, service and communication customers expect.
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SECTION 6 OF 8 — CUSTOMER EXPERIENCE & REPUTATION
Question 3 of 5
I have a plan for retaining customers and encouraging repeat purchases, referrals or continued engagement.
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SECTION 6 OF 8 — CUSTOMER EXPERIENCE & REPUTATION
Question 4 of 5
My business has enough positive reviews and testimonials to give potential customers confidence in choosing us.
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SECTION 6 OF 8 — CUSTOMER EXPERIENCE & REPUTATION
Question 5 of 5
We consistently request, monitor and professionally respond to customer reviews and feedback.
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SECTION 7 OF 8 — SYSTEMS & EXECUTION
Question 1 of 5
My most important recurring business activities are supported by written processes or checklists.
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SECTION 7 OF 8 — SYSTEMS & EXECUTION
Question 2 of 5
I use appropriate technology or automation to reduce repetitive manual work.
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SECTION 7 OF 8 — SYSTEMS & EXECUTION
Question 3 of 5
Important tasks are assigned, scheduled and completed without regularly falling through the cracks.
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SECTION 7 OF 8 — SYSTEMS & EXECUTION
Question 4 of 5
I can quickly access the customer information, documents and performance data I need.
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SECTION 7 OF 8 — SYSTEMS & EXECUTION
Question 5 of 5
My business can continue operating for a reasonable period without requiring my constant attention.
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SECTION 8 OF 8 — OWNER FOCUS
Question 1 of 5
I know which activities create the greatest value for my business and give them priority.
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SECTION 8 OF 8 — OWNER FOCUS
Question 2 of 5
I consistently complete important projects before shifting my attention to new ideas.
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SECTION 8 OF 8 — OWNER FOCUS
Question 3 of 5
I follow a realistic schedule rather than allowing interruptions to control most of my day.
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SECTION 8 OF 8 — OWNER FOCUS
Question 4 of 5
I have a reliable method for capturing future ideas without allowing them to distract me from my current priority.
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SECTION 8 OF 8 — OWNER FOCUS
Question 5 of 5
I have someone or a system that holds me accountable for completing the actions I commit to.
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