What’s prompting you to consider starting a business?
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I want to build something meaningful to me
I want more autonomy over my work and time
I see a commercial opportunity I want to pursue
I’m exploring the idea but don’t feel clear yet
How do you typically respond to uncertainty?
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I find it energising and motivating
I’m comfortable if I have a plan or structure
I can tolerate it short-term but it drains me
I find it stressful and distracting
How do you make decisions when information is incomplete?
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I’m comfortable deciding and adjusting later
I decide once I’ve reduced uncertainty
I often delay while seeking reassurance
I avoid deciding until I feel certain
What best describes your experience leading work or projects?
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I’ve led teams or major projects end-to-end
I’ve led parts of projects or small initiatives
I’ve supported delivery but not led it
I’ve had little exposure so far
How comfortable are you building and maintaining professional relationships over time?
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It’s a strength I use deliberately
I’m comfortable once relationships are established
I find it effortful but manageable
I actively avoid it
How confident are you with numbers, budgets, or financial decisions?
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I manage budgets or forecasts regularly
I understand the basics and can learn quickly
I find it challenging but know it matters
I currently avoid this area
How clear is your business direction right now?
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Clear audience, problem and direction
Clear problem, still refining direction
Multiple ideas, no clear focus yet
No defined direction yet
How prepared are you to execute consistently over time?
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I already have systems or routines that work
I execute well with structure and support
I start strong but struggle to sustain momentum
I don’t yet have a way to stay consistent
How well do you understand your potential customer?
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I’ve researched and validated a clear audience
I have a strong hypothesis I’m testing
I have a vague sense but little evidence
I haven’t thought about this yet
How is your time commitment designed?
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I have a planned transition with protected time
I’m building alongside work with clear boundaries
My available time is inconsistent
I’m unsure what I can realistically commit
How prepared are you financially for uncertainty?
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I have savings and a clear runway plan
I have limited runway and some flexibility
I have very little margin
I need immediate income
How do you view the possibility that this might not work?
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I see it as learning, not failure
I’m aware of the risk and accept it cautiously
The idea makes me uncomfortable
It feels unacceptable right now
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