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My website is mostly a digital business card — it doesn't actively generate leads.
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I don't have a clear, tested path that turns visitors into inquiries or bookings.
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I'm not confident my paid search spend reaches the right people at a reasonable cost.
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I couldn't tell you my cost per lead from search ads right now.
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Most days I'm reacting to what feels urgent rather than working from a real plan.
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I regularly spend time on low-value tasks while important priorities slip.
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My email list mostly sits untouched — I send inconsistently, if at all.
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When I hand a task to an employee, I'm not confident it happens without me checking.
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We don't have a clear system for tracking who owns what, and by when.
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I've been caught off guard by a cash shortfall in the last 6 months.
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