Market Ready Scorecard

Take this 2-minute quiz to assess your offer’s market readiness.

Don't overthink the questions, just answer with your initial instinct.

What problem do you solve? *

✅ It’s clear, specific, proven and urgent enough to make people buy.

🔄 I have a general idea, but it’s not tested or defined.

❌ I’m not sure... It feels broad or generic.

Who cares enough to pay for this solution? *

✅ I know my audience and their buying triggers.

🔄 I have a sense, but haven’t validated it with real buyers.

❌ Not sure. I tend to work with “anyone who needs it.”

Why are you motivated to solve this problem? *

✅ I know what I want and that drives my business and resonates with clients.

🔄 I know my why, but it’s not part of my positioning.

❌ I haven’t thought much about this. It’s not clear.

Do you know the critical path your clients take from “problem/need/desire” to “paid”? *

✅ Yes. It’s mapped out and my offer fits naturally into their journey.

🔄 Sort of. I have a rough idea but it’s not documented.

❌ No. I haven’t defined the steps.

Can you clearly articulate your Solution Statement? *

✅ Yes. It’s concise and resonates with my ideal clients.

🔄 Kind of. It’s clear to me but doesn’t always land with prospects.

❌ No. What's a solution statement?

Does your offer promise a Guaranteed Outcome? *

✅ Yes. It delivers a specific result or transformation.

🔄 Sometimes. It depends on the client/project.

❌ No. I focus more on deliverables than outcomes.

Are your Key Deliverables clearly defined and productized? *

✅ Yes. Clients know exactly what they get and when.

🔄 Partially. Some structure but not fully standardized.

❌ No. Delivery varies every time.

What makes your offer Uniquely Better than alternatives? *

✅ I can clearly explain why we’re the obvious choice.

🔄 I have differentiators, is that what you mean?

❌ I’m not sure. We just do good work.

Do you have a Story Pitch: a narrative-based one-liner that describes your offer? *

✅ Yes. People instantly “get it” when I explain.

🔄 Sort of. It takes me a few sentences to explain.

❌ No. I need an hour and whiteboard.

Do you have a single source of truth to ensure consistent, compelling communication across all channels (web, email, social, sales, conversations)? *

✅ Yes. It’s documented and used by me and my team.

🔄 Kind of. It exists in pieces but isn’t unified.

❌ No. It’s ad hoc and varies by platform.

Do you have a focused Call to Action across all platforms (social, web, email, business cards, networking)? *

✅ Yes. It’s clear, consistent, and drives conversions.

🔄 Some platforms are aligned, others aren’t.

❌ No. There’s no consistent ask or next step.

Do you have a lead magnet to attract and nurture potential clients? *

✅ Yes. It’s aligned with my offer and generates leads.

🔄 Sort of. It exists but doesn’t get much traction.

❌ No. I don’t use lead magnets.

Are you making enough revenue and profit to sustain your business and lifestyle? *

✅ Yes. Revenue and profit are consistent and sustainable.

🔄 Some months yes, others no. It’s unpredictable.

❌ No. Income isn’t enough to sustain long-term.

Do you have clear standard operating procedures and timelines for consistent delivery? *

✅ Yes. Delivery is repeatable and runs smoothly without me.

🔄 Partially. Some systems exist, but I’m still heavily involved.

❌ No. Every client engagement is custom and reactive.

Is your pricing compelling for clients AND sustainable for your business? *

✅ Yes. Clients see the value, and margins support growth.

🔄 Pricing works but leaves little room for profit.

❌ No. I feel underpaid for the value I deliver.

Do you have a clear product ladder (intro offer → core offer → forever offer) to help clients progress? *

✅ Yes. It’s mapped out and drives repeat business.

🔄 Sort of. There are multiple offers but no clear ladder.

❌ No. It’s just one core service with no upsell or downsell path.