Who is your marketing aimed at? *

Everyone who might buy

A broad group, like "families" or "businesses"

A few defined customer types

One clearly defined priority customer, chosen using sales data

Do you know what makes your best customers start looking for a solution like yours? *

No idea

We have a rough idea

We know for some customers

Yes, it's documented and used in our marketing

Do you know which customers bring you the most profit and repeat business? *

Gut feeling only

Partly, from some data

Yes, we track it

How do most new customers find you? *

We don't know

Mostly word of mouth

A mix of channels, but we don't track which works

Clear channels that we track

Is your Google Business Profile complete and active? *

We don't have one

It exists but is incomplete

It's complete but rarely updated

It's complete, updated and gets reviews

How would you describe your content and posting? *

Rare or none

Irregular, whenever we have time

Regular but without a clear goal

Regular, planned and linked to what customers ask

Can a new visitor understand what makes you different within 10 seconds? *

Probably not

Somewhat

Yes, it's clear and specific

How much proof do you show: reviews, testimonials, results, case studies? *

None

A few, hard to find

Some, in a few places

Strong proof shown across our channels

Is your message the same on your website, social media and sales conversations? *

Different everywhere

Mostly different

Mostly consistent

Fully consistent

How quickly do you reply to new enquiries, including WhatsApp? *

More than a day

Same day

Within a few hours

Within an hour, with clear ownership

Where are your enquiries recorded? *

Nowhere, just in phones and inboxes

Scattered across several places

A spreadsheet or basic list

A CRM, with source and stage

What happens when a lead doesn't buy right away? *

Nothing

One follow-up, maybe

A few follow-ups, not systematic

A planned follow-up sequence

What marketing happens after the first purchase? *

None

Occasional promotions to everyone

Some targeted messages

Planned communication for repeat business, upsells and win-backs

How do you collect reviews and referrals? *

We don't

Only when customers offer

We ask sometimes

A consistent process after every sale

Do you know your repeat-customer rate? *

Roughly

Yes, but we don't act on it

Yes, and it guides our marketing

Your role *

Owner / Director

Manager

Marketing staff

Other

Business age *

Less than 1 year

1–3 years

3–10 years

10+ years

Team size *

Just me

2–10

11–50

50+

Monthly marketing spend (Rs) *

Nothing

Under 10,000

10,000–50,000

50,000+

Where is your business based? *

Mauritius

Other

First Name *

Email *

WhatsApp number *

Business name *

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