Welcome to your Brand Story Audit

Your business is already telling a story—but the story you intend to tell isn’t always the one people experience.

This short audit will help you uncover what’s working, where there may be gaps, and what stories are waiting to be told.

3–5 minutes. Let’s get storytelling!

Part 1: Clarify

How clearly are you telling your story?

1. When someone discovers your business for the first time, how clearly do you think they understand why your work matters?

Immediately — our purpose is very clear

Mostly — but there's room for improvement

It usually takes some explaining

Honestly, we're still figuring that out

2. Does your current messaging sound and feel like the real people behind your business?

Absolutely — it feels distinctly like us

Mostly — but some of it feels generic

Not consistently

Not really — we've outgrown our current messaging

Part 2: Capture

Can people see and feel who you really are?

3. When you look at your current photos and videos, how well do they represent the experience of actually working with you?

Very well — they feel authentic to who we are

Somewhat — we have good pieces, but they're inconsistent

Not very well — they don't capture the full story

We barely have any current visual content

4. How visible are the real people behind your work?

Very — our founders, team, customers, or community are central to our content

Sometimes — but we'd like to show more

Rarely

Almost Never

5. Which stories are you currently sharing? (Select all that apply.)

6. When you're creating content, how does it usually feel?

Intentional — we know what we're trying to communicate

Somewhat planned, but often reactive

We're constantly asking, “What should we post?”

Overwhelming — content keeps falling to the bottom of the list

Someone else handles it, but it doesn't always feel like us

Part 3: Share

Is your story reaching people consistently?

9. Do you have a library of professional films, photographs, interviews, and stories you can draw from throughout the year?

Yes — we have plenty to work with

Somewhat — but we need more variety

Very little

No — we're constantly starting from scratch

First Name

Email *

Organization

Website/Instagram

See Where Your Story Could Go.

GET MY STORY AUDIT →

By submitting, you'll receive your Story Audit results along with occasional storytelling insights from Venus Rising Media. Unsubscribe anytime.