Personal Info

First Name *

Last Name *

Email *

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Brand Clarity

How clearly can someone understand what your organization does in the first 30 seconds of visiting your website or hearing your pitch? *

Takes a while to understand

Only clear to people who already know us

Fairly clear, but could be better

Clear to most people

Extremely clear and instantly understood

Messaging Consistency

How consistently is your core message reflected across your website, social media, email, and print materials? *

Only consistent in one or two places

Somewhat aligned, but not intentional

Mostly aligned, with a few gaps

Consistently aligned across most channels

Extremely consistent and on-brand everywhere

Digital Presence

How confident are you in your current online presence (website + social media) to attract and convert new supporters or donors? *

Barely updated or outdated

Present but not impactful

Decent, but needs more engagement

Active and attracting some interest

Strong, polished, and actively generating engagement

Content Strategy

How regularly do you create and share valuable content (e.g., blogs, videos, email updates) to engage your community and supporters? *

Only post occasionally

We try, but it’s inconsistent

Somewhat consistent with basic content

Publish content monthly or more

Have a clear content strategy that drives results

Fundraising Campaigns

How strategic and effective are your fundraising campaigns or donation drives? *

Occasional, with no clear strategy

Basic efforts, minimal planning

Annual or seasonal campaigns with some structure

Consistent campaigns that bring moderate success

Well-planned, multi-channel campaigns that meet goals

Sponsor Readiness

If a sponsor or funder looked at your organization today, how prepared would you be to present your impact, credibility, and value clearly? *

We don’t have any sponsor materials

We have some stats, but not well-packaged

We have a pitch or deck, but it needs work

We have decent sponsor materials and use them

We have a polished sponsor kit and clear impact statement