👋 Welcome!

Let't get stated with the basics...

What is your name? *

What is your email address? *

What is your LinkedIn URL? *

Great!

What is your role ? *

Country *

What industry is your company in? *

Growth Stage

At what growth stage is your company at? *

Revenue Growth

What is the approximate year-over-year (YoY) revenue growth rate for your company in the past year? (Select one)

Significant Contraction: Revenue declined by more than 20% year-over-year.

Moderate Contraction: Revenue declined by 0% to -20% year-over-year.

Flat Growth: Revenue relatively unchanged year-over-year (within +/- 10%).

Moderate Growth: Revenue grew by 11% to 25% year-over-year.

Strong Growth: Revenue grew by 26% to 50% year-over-year.

Hypergrowth: Revenue grew by 51% to 300% year-over-year.

Exponential Growth: Revenue grew by over 300% year-over-year.

*Your answer will remain confidential and will be anonymized in the report.

Growth Team Structure

How is your growth team structured?

Dedicated Growth Team (a team working exclusively for growth)

Mixed Structure (some people dedicated solely for growth, some partially)

Cross-functional (people from different areas dedicating part of their time for growth)

External vendor (Agency or Consultancy)

We only have a marketing team and sales team, no structured growth team or growth titles

👩‍🔬 Experimentation

Does your company run experiments to improve their marketing efforts, or product experience? *

Yes

No

I am not sure

🏃🏽Testing Velocity

Experiments are tests based on a hypothesis that by changing elements in your customer journey, you will impact a business objective.

🥇Success Benchmarks

*Reminder: All information provided here will be anonymized

1. What is the average success rate of your tests?

2. Please share an estimated % breakdown of your experiment results:

% Successful. 😄 *

% Didn't work 🙁 *

% Inconclusive 🤔 *

*Please note the sum should be around 100%.

📣 Sharing Learnings

Which methods does your team use to share learnings and insights from growth experiments with the rest of the company? *

Internal reports & documentation

Dedicated communication channels (e.g., Slack channels)

Knowledge-sharing platforms or wikis

Presentations & team meetings

We don't have any processes or channels in place to share learnings

Other

(Select all that apply)

Budget 💰

*Reminder: All information provided here will be anonymized

How is our budget for growth initiatives compared to the previous year? *

Higher

The same

Lower

I don't know

🌟 North Star Metric

The single metric your company obsesses over as it reflects the core value delivered to your users and ultimately drives sustainable growth.

Does your company have defined North Star Metric? *

Yes

No

What is your company's North Star Metric? *

What is the approximate year-over-year (YoY) growth rate for your NSM? *

What is the main goal of your growth team? *

Driving Customer Growth (Number of Paid Users, % of Paid Users, Weekly Paid Users)

Driving Growth Efficiency (LTV, CAC, Margins, AOV, Conversion Rate)

Improving User Experience (NPS, Delight Rate)

Driving Consumption Growth (Nights booked, number of orders, rides )

Driving Revenue (Revenue Growth, MRR, ARR, NRR, GMV)

Validating Product Market-Fit

Improving Customer Outcomes (Opportunities created for customers, customers savings)

Driving Engagement Growth (DAU, WAU, MAU)

Other

📊 Metrics Benchmarks

Let's build industry benchmarks that other professionals can compare themselves to.

Please share information to the best of your knowledge. If you don't know or don't have access to these metrics, leave the field blank.

Important: All information provided will be anonymized.

Cost per Lead (CPL)

Customer Acquisition Cost (CAC)

Cart Abandonment Rate %

Customer Acquisition Time (CAT)

Lifetime Value (LTV)

Net Dollar Retention

🦾 AI in Growth

Are you currently using any AI tools in your growth strategy? *

Yes

No

Can you share your favorite AI tools for growth, and how they have helped you (use case)? *

AI Impact

Overall, how has incorporating AI tools into your growth strategy impacted your ability to achieve results? *

Significantly improved efficiency and contributed to achieving key growth metrics

Significantly improved efficiency had a moderate positive impact on growth

No significant impact on either efficiency or growth outcomes.

May have negatively impacted productivity and growth due to challenges with AI implementation.

Skill Development

Is there a specific skill or area of knowledge (e.g., data science, user experience design, AI tools) that you're interested in developing or further strengthening *

You are almost done!

In this final section, it's your opportunity to speak up! Let's talk about your main growth challenges, and share a successful strategy, tactic, or experiment your team has accomplished.

🗣️ Make your voice heard!

The most valuable insights from this final section will be quoted in our final report, so this is a great opportunity to showcase your team's work and expertise to the growth community!

You are in control:

How would you like your open-ended questions to be featured? *

Get recognition! Share my quotes including: Full Name, Job Title, Company and Industry

Partially anonymous quote: First name, Job Title, Industry

Fully anonymous

🏆 Growth Hack

Can you describe a strategy/tactic your team has implemented that has been particularly effective? *

🏆 Experiment Highlight

Think about a growth experiment your team implemented.

What was the experiment about? What impact did it have on the business, the user experience, or another key area? *

Looking Forward

In your view, what are the main trends impacting growth professionals that they should keep an eye on? *

Thank you for sharing!

Would you like to include a photo along with your quote?

Final question:

Any final considerations you would like to share?