Section 1: Are Customers Finding You Without Help?
Total section weight: 25 points
1. In the last 30 days, how many brand-new customers called or walked in without being sent by insurance or referral?
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20+
11 to 20
6 to 10
1 to 5
None
2. How often are new customers finding you on Google without you doing anything?
Happens weekly or more
A few times a month
Rarely
Almost never
Never
3. If you Google your shop name right now, how does it look?
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Strong (photos, reviews, info all look solid)
Looks okay
Missing or outdated info
Confusing or inconsistent
Haven’t checked
4. How dependent are you on insurance (DRP) to keep your bays full?
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Heavily dependent
Somewhat dependent
Balanced
Mostly direct-pay customers
Section 2: Quick Shop Snapshot
Total section weight: 0 points (not part of score)
5. How many locations do you currently operate?
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1
2 to 3
4+
6. Approximate number of vehicles repaired per month?
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Under 20
20 to 50
50 to 100
100+
7. What best describes your business/shop?
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Independent collision
DRP-heavy collision
Multi-location / MSO
Specialty / body & paint
Section 3: Are You Winning or Losing the Customer Before They Call?
Total section weight: 25 points
8. Have you ever had a customer choose another shop and you couldn’t figure out why?
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Yes, happens often
Occasionally
Rarely
Never
9. When was the last time you got a new Google review?
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This week
This month
A few months ago
Over 6 months ago
Not sure
10. Do you have a consistent way to ask every happy customer for a review?
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Yes, every time
Sometimes
Rarely
No system
11. If a customer compares your website to another shop, do you feel confident you win?
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Yes, easily
Most of the time
Not always
No
Section 4: Are You Turning Visibility Into Jobs?
Total section weight: 25 points
12. If someone wants an estimate right now, how easy is it for them to reach you?
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Super easy (online + phone)
Easy enough
A little friction
They have to call
It’s not clear
13. Do you know exactly what is driving calls into your shop or are you guessing?
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We know exactly
We have a rough idea
We’re mostly guessing
No idea
14. Have you ever lost a job and thought, “how did they find THAT shop instead of us?”
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Yes, happens often
Occasionally
Rarely
Never
15. How often do you have open capacity in your shop that you wish was filled?
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Rarely
Sometimes
Often
Constantly
Section 5: Are You Controlling Your Market or Just Reacting?
Total section weight: 25 points
16. Have you ever had someone say, “I’ve been seeing you everywhere lately”?
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Yes, all the time
Occasionally
Rarely
Never
17. Right now, are you doing anything that consistently brings in new customers every month?
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Yes, and it works
Yes, but inconsistent results
Not really
No
18. When was the last time you followed up with past customers?
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This week
This month
A few months ago
We don’t
19. Do you have a clear plan for getting more cars in the door or are you just hoping volume stays steady?
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Clear plan + tracking
Some direction
Mostly reactive
No plan
Section 6: What Happens Next Is Up to You
Total section weight: 0 points (not part of score)
20. If your shop consistently brought in 2–3 additional jobs per week, what would that actually mean for you?
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We’d finally feel ahead instead of chasing work
We’d have more control over the jobs we take
It would significantly increase revenue
It would reduce stress and uncertainty
Not sure
21. Right now, what feels like the biggest thing holding you back from getting more consistent work?
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Not enough visibility (people just aren’t finding us)
Inconsistent marketing / no clear strategy
Time, we’re too busy running the shop
Cost, not sure what’s worth investing in
We’ve tried things before that didn’t work
Not sure
22. If nothing changes in the next 6 months, what happens?
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We stay at the same level
We continue losing jobs to other shops
Revenue stays unpredictable
We haven’t really thought about it
Contact Info
First Name
Last Name
Email
*
Company Name
*
Company Website