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Full Name
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Email
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How would you describe your understanding of your target audience?
Crystal clear - we have detailed personas
Pretty good - we have a general idea
Not sure - we could know them better
We mostly guess and test
What’s a target audience?
Do you have a documented marketing plan or strategy?
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Yes, it's detailed and regularly reviewed
Yes, but it's outdated or not very good
We have a loose plan but nothing formal
No, we operate on an ad-hoc basis
How many marketing channels do you currently receive a significant amount of leads from?
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3+ - we have several sources of leads
2 - we have a few sources of leads
1 - we only have one solid source of leads
0 - we don't have any solid sources of leads
How do you measure the success of your marketing efforts?
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We track ROI and key metrics closely
We monitor traffic and engagement
We mostly measure based on gut feelings
We don't measure our marketing at all
How often do you make data-driven changes to your marketing efforts?
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Regularly - we stay agile
Sometimes - we adapt as needed
Annually - we make changes once a year
Rarely or never - it's mostly set and forget
How frequently do you share/test new marketing content?
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Weekly or more often
Monthly
A few times a year
Rarely or never
Do you have a marketing budget allocated for growth initiatives?
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Yes, and it is based on established KPIs
Yes, but it's inconsistent or established on gut feeling
No, but we invest as needed
No, we mostly do marketing on a shoestring budget
Do you/your marketing team have a crystal clear understanding of each stage of the life cycle of your customers/clients?
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Yes, we 100% understand each stage
We have a pretty good idea
We know a little bit
We have no idea
Do you have a dedicated person/team focusing on marketing to grow your business?
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Yes, we have someone and they are running profitable marketing for us
Yes, we have someone but they could be performing better
No, we don't have anyone
What’s your approach to tracking lead generation?
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We have a well-defined lead tracking system
We track some leads but often miss out on data
We don't track leads consistently
We don't track leads at all
How often do you analyze your competitors' marketing strategies?
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Regularly - we keep a close eye on them
Occasionally - when we notice something
Rarely - we mostly focus on ourselves
Never - we don't consider competitor strategies
What does your marketing tech stack look like?
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We have marketing tools to support our marketing efforts effectively
We have some tools but probably aren't using them most effectively
We have tools, but we don't fully utilize them
We don't have any marketing tools set up
How profitable is your marketing?
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Extremely - we are regularly getting massive returns
Good - we are getting a return on our marketing efforts
So-so - we are at or near break-even
Not good - we are losing money