How Well Does Your Marketing Stack Up

Is your brand perceived as a trusted, go-to provider in your market?

Absolutely, we’re known and trusted.

Somewhat, but could be stronger.

No, we are still building recognition.

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How well does your website rank for relevant local search terms (e.g., “plumber near me,” “Your Service Area Plumber”)?

We rank well on the first page for most key terms.

We show up on later pages but could improve.

We don’t appear in local search results.

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How frequently do you update your website or social media with client success stories, reviews, or case studies?

Regularly, at least once a month.

Occasionally, every few months.

Rarely or never.

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How well are you tracking marketing performance metrics (e.g., ROI, conversion rates) to guide your strategy? *

Very Well, we regularly review analytics.

Somewhat; we track some metrics but could do more.

Its The Struggle Bus; we don’t track marketing performance consistently.

4 of 10

How well does your social media presence support your brand's authority and engage potential clients? *

Very well; we post valuable, consistent content that engages our audience.

Somewhat well, but engagement could improve.

Not well; we don’t actively engage on social media.

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Do you use paid advertising (e.g., Google Ads, social media ads) to attract new clients? *

Yes, we have an effective paid ad strategy that drives results.

We use ads, but they need optimization.

No, we don’t use paid advertising.

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Do you actively collect and showcase client reviews or testimonials to build credibility?

Yes, we have a standard process where we are actively requesting, collecting and displaying reviews/testimonials.

Somewhat, we have a process but struggle with asking or receiving reviews/testimonials.

No, we don’t have a process for collecting reviews.

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Do you have a clear funnel and lead follow-up process that guides prospects from awareness to conversion?

Yes, we have funnels and follow up promptly and consistently. (3 points)

Somewhat; Funnels are there but not well developed or follow-up could be improved.

What is a funnel? I just respond when they email us.

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How effectively are your marketing efforts allowing you to focus on core business activities?

Very effectively; our marketing is streamlined, and we can focus on what we do best.

Somewhat effectively; we spend some time on marketing but could use better systems.

Not effectively; marketing takes up a lot of our time and pulls us away from other priorities

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Final Question: Are you satisfied with the return on investment (ROI) from your current marketing efforts?

Yes, we see consistent growth from our marketing.

Somewhat, but we want to see a high ROI, or more consistent growth.

No, we’re not seeing the results we want.

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