Full Name
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Artist Name
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City
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State
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Postal Code
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Country
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Country
Email
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Phone
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Who do you make your music for right now?
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I don’t know / everyone
I have a vague idea (age/genre only)
I can describe my audience but don’t target them consistently
I target a clear niche (demographic + vibe + platform)
I target a niche + I can prove it (content, ads, analytics)
Example: “sad R&B for late-night drives” beats “everyone.”
Can you describe your artist brand in one sentence?
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I can’t explain it
I explain it differently every time
Some consistency but not tight
Clear and repeatable
Clear + it shows in visuals, content, and music
Example: “trap gospel motivation” is clearer than “versatile artist.”
What are your current goals?
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No defined goal
Goal exists but no timeline
Timeline exists but no plan
Plan exists (30–90 days)
Plan exists + weekly execution routine
Example: “touring in Texas” vs “blow up.”
Do your visuals + content match your music and brand consistently?
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No
Sometimes
Fairly consistent but not intentional
Consistent + planned
Consistent + recognizable + template-based
Example: your IG should “feel like” your sound.
How frequent do you release music?
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Less than 1 release/yea
1–2 releases/year
Every 2–3 months
3: Monthly (or consistent schedule)
Consistent schedule + planned 90 days ahead
Example: momentum beats perfection
How many “ready-to-drop” songs do you have?
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None
1-2- Tracks
3-5
6-10
10+ + organized by release plan
Example: having 6–10 finished tracks gives leverage.
For a new release, what do you do within the 7 days before drop?
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I just post it on release day
1–2 promo posts
A short plan but inconsistent
A repeatable rollout checklist
Checklist + scheduling + metrics tracked
Example: teasers, pre-save, content, DM outreach.
How consistent are you with your recording/mix/master quality?
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Random quality
Improving but still inconsistent
Mostly good, occasionally weak
Consistent quality standard
Pro-ready standard + documented workflow
Example: “car test” + referencing pro mixes.
Do you track splits/ownership for all your song?
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Never
Sometimes verbally
Written sometimes
Written for most releases
Written for every release + stored + signed
Example: if you can’t prove splits, you can’t enforce money.
Do you collect fan emails or phone numbers?
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No list
I’ve collected some but don’t use it
I collect sometimes
I collect consistently
I collect + nurture regularly (email/SMS)
Example: if IG disappears tomorrow, do you still reach fans?
How often do you message your fan list?
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Never
A few times a year
Monthly sometimes
Monthly consistently
Weekly/biweekly + planned campaigns
Example: artists who email monthly sell more without “going viral.”
How consistent is your short-form content (Reels/TikTok/Shorts)?
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Rarely post
1–2 posts/week randomly
2–4 posts/week inconsistently
4–7 posts/week consistently
Consistent + content system + batching
Example: 3–5 posts/week beats one “perfect” post.
When people see your content, what do you ask them to do?
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No call-to-action
“Like/Follow” only
Sometimes a CTA
CTA is standard for releases/offer
CTA is standard + tracked by links
Example: “pre-save” / “join text list” / “buy merch”
Are you running ads or boosting content strategically?
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No
Boost sometimes with no targeting
Run ads occasionally
Run ads consistently during drops
Run ads with testing + retargeting + tracking
Example: $5/day with targeting beats random boosts.
Do you use analytics to decide what to post/release?
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Never
I check numbers but don’t act on them
Sometimes adjust
Regularly adjust based on data
Data-driven system (dashboards / weekly review)
Example: watch time + saves tell you what to double down on.
Are you making money from music right now?
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$0
Rare, inconsistent income
Some income monthly (small)
Consistent monthly income
Predictable income + growth plan
Example: any consistent income = you’re already in business.
How many income streams do you actively have?
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None
One
Two
Three
Four+ (with at least 2 consistent)
Examples: shows, merch, royalties, services, sync, features.
Do you have merch that actually sells?
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No merch
Merch exists but no sales system
Merch sells sometimes
Merch sells consistently
Merch + storefront + drops planned
Example: one strong design + good photos beats 10 weak items.
Do you have a clear offer (product/service) with pricing?
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No
I do deals randomly
Pricing exists but inconsistent
Clear offer + consistent pricing
Clear offer + upsells + delivery process
Example: features, studio services, beats, lessons, VIP packages.
What’s your live strategy right now?
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No shows/no plan
Occasional unpaid shows
Shows sometimes + little pay
Paid shows with basic booking process
Paid shows + routing + fan capture
Example: a paid local circuit is still a strategy.
Are you registered where money gets collected?
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Not registered anywhere
Registered in one place only
Registered in most places but unsure
Registered properly and understand basics
Registered + metadata correct + checks tracked
Examples: PRO (ASCAP/BMI), SoundExchange, MLC, distro.
Do you operate like a business legally/financially?
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No structure
Personal-only, no separation
Some separation (CashApp/PayPal)
Separate banking + basic bookkeeping
Entity + banking + bookkeeping + taxes planned
Example: separate bank account = you’re serious.
Do you use contracts for collaboration/paid work?
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Never
Rarely
Sometimes
Most of the time
Every time + templates ready
Example: a simple agreement prevents 90% of artist drama.
Do you understand what you own (masters/publishing)?
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No
Basic Idea
Some clarity
Clear ownership + organized records
Clear ownership + strategy to monetize rights
Example: “owning your masters” means nothing if you can’t exploit them.
How many hours/week do you put into the business side?
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0–1 hours
2–3 hours
4–6 hours
7–10 hours
10+ hours with a routine
Example: 5 focused hours beats 20 scattered.
Do you have a system to manage releases and tasks?
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No system
Notes in phone
Some organization but inconsistent
Consistent planning system
System + templates + reuse each release
Example: calendar + checklist + deadlines.
Who helps you execute right now?
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Nobody (solo only)
Friends help sometimes
One consistent collaborator
2–3 consistent roles filled
Team + clear roles + agreements
Example: editor + engineer + designer = speed.
Do you budget and reinvest into growth?
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No budget
Spend randomly
Basic budget sometimes
Monthly budget tracked
Budget + reinvestment plan + targets
Example: $50/week into ads/tools compounds faster than “hoping.”
