First Name *

Artist Name/Stage *

City

State

Postal Code *

Country *

Email *

I agree to be contacted by Headlinerz International about my assessment, Headlinerz University Beta, course access, profile setup, application status, and related account/course updates.

Phone

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I agree to receive marketing, artist-development updates, offers, opportunities, and promotional communications from Headlinerz International.

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I agree to receive SMS messages from Headlinerz International related to my assessment, course access, profile setup, artist-development opportunities, and account/application updates. Message and data rates may apply. Message frequency may vary. Reply STOP to unsubscribe.

How clearly can you explain who your music is for? *

I make music for everybody / I have not defined a specific audience

I have a general idea, but I could not describe the listener clearly

I can describe the type of listener I want, mostly from instinct.

I know my core audience and my content/release choices reflect them.

I know who responds, where they are, what they engage with, and I can support it with real audience behavior or data.

What are you actively building over the next 90 days? *

I do not have a defined 90-day goal.

I have goals in my head, but no written plan.

I have one clear goal, but no consistent weekly execution plan.

I have a written 90-day goal with actions, dates, and weekly priorities.

I have a written plan, execute it weekly, track progress, and adjust based on results.

If your main social platform disappeared tomorrow, how much of your audience could you still contact directly? *

Almost nobody. My audience mainly exists on social platforms.

I have a few direct contacts, but no real list or organized community.

I have roughly 25–100 direct fan contacts or community members.

I have roughly 100–500 direct contacts and communicate with them intentionally.

I have 500+ direct contacts or a reliable system that continually captures and follows up with supporters.

When your content or music gets attention, what normally happens next? *

Nothing structured. I enjoy the views/streams and move on.

I usually ask people to follow, like, share, or stream again.

I send people to a link-in-bio, music page, or another social platform.

I sometimes capture email, SMS, community membership, or another direct connection.

Every meaningful campaign has a clear capture and follow-up system that turns attention into a relationship I can reach again.

Example: “touring in Texas” vs “blow up.”

How far ahead are your releases actually planned? *

I release when the music feels ready.

I choose a date shortly before release and build around it as I go.

I usually plan 2–4 weeks ahead with some promo/content.

I work from a 30–90 day rollout calendar with pre-release and post-release actions.

I have a repeatable release system with timelines, assets, responsibilities, follow-up, and performance review.

How consistent is your content process? *

I post randomly when I feel inspired.

I post in bursts, then disappear.

I have a loose schedule but struggle to maintain it.

6-10

I use a repeatable content system with planning, production, repurposing, tracking, and regular improvement.

How many active ways does your artist career make money today? *

None yet.

I make occasional money, but it is unpredictable.

I have one income source that produces money somewhat consistently.

I have 2–3 active artist-related income sources.

I have multiple active income sources that I intentionally track, improve, and build around.

Do you have something you can intentionally sell besides streams? *

No. I mainly depend on streams or future opportunities.

I occasionally sell something, but there is no consistent offer or process.

I have at least one offer, product, service, merch item, ticket, or experience, but sales are inconsistent.

I have clear offers with pricing, delivery, and a defined audience.

I have an intentional offer stack with multiple ways for supporters/clients to spend and a process for improving conversion.

How organized are the rights and ownership behind your music? *

I am not fully sure who owns what or what registrations I need.

I understand some basics, but most agreements/splits are informal or undocumented.

Some splits, registrations, or ownership records are handled, but not consistently.

My masters, splits, PRO/publishing registrations, and key ownership records are mostly documented and current.

My rights records are organized, verifiable, easy to retrieve, and handled consistently for every release.

Where does the business side of your artist career live? *

Mostly scattered across DMs, notes, devices, personal accounts, and memory.

I have some folders/tools, but information is inconsistent and hard to retrieve.

I have centralized files/calendar/assets, but I do not operate from a consistent system.

My business records, files, finances, contacts, and assets are organized and regularly maintained.

I operate from a repeatable artist business system with organized records, separate finances where appropriate, documented agreements, contacts, and performance tracking.

If a serious opportunity came tomorrow, could you send everything they need within 24 hours? *

I would have to scramble and build most of it from scratch.

I could send music/social links, but not a professional package.

I have some useful assets such as a bio, photos, or music links, but the package is incomplete/outdated.

I can quickly send a current bio, high-resolution photos, music links/files, EPK/media information, and professional contact details.

My opportunity package is current, organized, and includes the relevant professional materials, documentation, availability, rates/terms, and supporting assets needed for the opportunities I pursue.

When you decide to make a career move, what usually happens? *

I talk about it more than I execute it.

I start, but I frequently lose momentum or leave things unfinished.

I finish some important moves, but consistency depends on motivation or circumstances.

4–7 posts/week consistently

I execute, measure the result, document what worked, and improve the process for the next move.