What is the primary purpose of paid media? *

A. Build long-term organic authority

B. Generate traffic and conversions on demand

C. Improve brand logo visibility

D. Replace SEO

Which metric is most important when evaluating lead generation success? *

A. Impressions

B. Clicks

C. Cost per lead

D. Ad frequency

In simple terms, what is the difference between SEO and Google Ads? *

If traffic increases but leads stay flat, what is the most likely issue? *

A. Budget is too low

B. Landing page conversion problem

C. Keyword volume is too low

D. Impressions are capped

A campaign spent $5,000 and generated 100 leads. What is cost per lead? *

A. $5

B. $500

C. $50

D. $0.05

How would you explain “conversion rate” to a client who has never heard the term? *

(150–250 words)

What does a high CTR but low conversion rate typically suggest? *

A. Targeting is too narrow

B. Ad messaging doesn’t match landing page

C. Budget is too low

D. Keywords are irrelevant

If a client says “we just need more leads,” what follow-up questions would you ask before making changes? *

(200–300 words)

Which metric best indicates long-term campaign sustainability? *

A. CPC

B. ROI / ROAS

C. Impression share

D. Daily budget

Describe what a strong monthly client report should include. *

(200–300 words)

What is remarketing primarily used for? *

A. Target brand new audiences

B. Increase SEO rankings

C. Re-engage previous website visitors

D. Replace email marketing

What do you believe is the biggest reason marketing campaigns fail? *

(200–300 words)

General Digital Marketing Fluency Test