Is your niche clearly defined? *

Yes

Is your ideal audience named explicitly? *

Yes

Is your transformation outcome clear? *

Yes

Does your messaging reflect a unique philosophy or worldview? *

Yes

Are your core beliefs stated clearly? *

Yes

Do you challenge outdated fundraising norms? *

Yes

Is your leadership philosophy visible on your website? *

Yes

Examples:

Ethical fundraising honors both donor and leader capacity.
Sustainable revenue begins with regulated leadership.

Do you have a named framework or methodology? *

Yes

Is it clearly explained? *

Yes

Are definitions written in teaching language? *

Yes

Do you have one comprehensive master guide? *

Yes

Do you have educational pillar articles? *

Yes

Do you have Myth vs Truth or paradigm-shift content? *

Yes

Do you have strategy-based teaching? *

Yes

Example:

“The Complete Guide to Trauma-Informed Fundraising Leadership.”

Evaluate whether you clearly state: Who this work is for *

Yes

Evaluate whether you clearly state: Who it is NOT for *

Yes

Evaluate whether you clearly state: When someone should hire you *

Yes

Evaluate whether you clearly state: Comparison insights (strategy vs tactics) *

Yes

Definition-style statements (“X is…”) *

Yes

Evaluate: Principle-based language *

Yes

Evaluate: Structured lists and frameworks *

Yes

Evaluate: Problem-reframing insights. *

Yes

Example:

“The real challenge isn’t donor scarcity — it’s misaligned fundraising models.”

Certifications clearly listed *

Yes

Case outcomes or impact stories *

Yes

Testimonials with transformation context *

Yes

Speaking or media features *

Yes

Does your content: Reduce overwhelm through clarity? *

Yes

Does your content: Avoid urgency-driven fear language? *

Yes

Does your content: Support nervous-system safety while inspiring action? *

Yes