Is your niche clearly defined?
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Yes
No
Is your ideal audience named explicitly?
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Yes
No
Is your transformation outcome clear?
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Yes
No
Does your messaging reflect a unique philosophy or worldview?
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Yes
No
Are your core beliefs stated clearly?
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Yes
No
Do you challenge outdated fundraising norms?
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Yes
No
Is your leadership philosophy visible on your website? Examples: Ethical fundraising honors both donor and leader capacity. Sustainable revenue begins with regulated leadership.
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Yes
No
Do you have a named framework or methodology?
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Yes
No
Is your framework or methodology clearly explained?
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Yes
No
Are definitions written in "student-friendly language" to improve comprehension and reduce cognitive load?
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Yes
No
Do you have one comprehensive master guide accessible on your website?
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Yes
No
Do you have educational pillar articles?
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Yes
No
Do you have Myth vs Truth (often framed as debunking) or paradigm-shift content?
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Yes
No
Do you have strategy-based teaching? Example: “The Complete Guide to Trauma-Informed Fundraising Leadership.”
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Yes
No
Do you clearly state who this work is for?
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Yes
No
Do you clearly state who it is NOT for?
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Yes
No
Do you clearly state when someone should hire you?
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Yes
No
Do you clearly state comparison insights (strategy vs tactics)?
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Yes
No
Do you have definition-style statements (“X is…”)
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Yes
No
Do you include principle-based language?
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Yes
No
Do you include structured lists and frameworks?
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Yes
No
Do you include problem-reframing insights? Example:“The real challenge isn’t donor scarcity — it’s misaligned fundraising models.”
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Yes
No
Are you certifications clearly listed?
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Yes
No
Do you have case outcomes or impact stories reflected?
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Yes
No
Do you have testimonials with transformation context?
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Yes
No
Do you list speaking or media features?
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Yes
No
Does your content reduce overwhelm through clarity?
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Yes
No
Does your content avoid urgency-driven fear language?
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Yes
No
