Beyond Referrals Scorecard: Check Your Score

I'll send your scorecard to this email address, so you can find the exact leak between LinkedIn interest and qualified booked calls.

Fill out your information below.

First Name *

Last Name *

Organization Name

Phone

Email *

Section A: Offer and positioning

We can explain who we help and what we do in one sentence, and it does not sound generic. *

Section A: Offer and positioning

We have proof we can reference (case stories, outcomes, process proof, testimonials). *

Section A: Offer and positioning

Section B: LinkedIn demand system

We post from a real person’s profile (owner or leader), not only a company page. *

Section B: LinkedIn demand system

Our content clearly connects to our offer and CTA, it is not random. *

Section B: LinkedIn demand system

We have a simple method to start conversations (comments and DMs that feel normal). *

Section B: LinkedIn demand system

We can describe what a “good lead” looks like and we aim content at that person. *

Section C: Conversion path

We have one landing page that matches the LinkedIn message and CTA. *

Section C: Conversion path

The landing page answers: who it’s for, what you get, what it costs (or how to qualify), and what happens next. *

Section C: Conversion path

We use an application (or qualification step) before someone books time. *

Section C: Conversion path

Our booked call page sets expectations (who it’s for, what will happen, how to prepare). *

Section C: Conversion path

Section D: Lead handling and follow-up

We have speed-to-lead rules (same-day or next-day response, consistently). *

Section D: Lead handling and follow-up

We have a nurture path for “not yet” leads so interest does not die. *

Section E: Tracking and ads readiness

We can report monthly: applications, qualified applications, booked calls, show rate. *

Section E: Tracking and ads readiness

We know which LinkedIn content types drive the most applications. *

Section E: Tracking and ads readiness

If we run ads, they point to the same funnel and we can measure cost per booked call. *

Section E: Tracking and ads readiness

We review results weekly (30 minutes) and make one clear adjustment. *

What is your role in your organization? *

Owner/Founder/CEO

Managing Director

Marketing Manager/Coordinator/Communications

Other

Captcha

There are 25 questions in this quiz.

By the end, you'll know which area of your leads system to work on.

Section A: Offer and positioning

Section A: Offer and positioning

Section A: Offer and positioning

Section A: Offer and positioning

Section B: LinkedIn demand system

Section B: LinkedIn demand system

Section B: LinkedIn demand system

Section B: LinkedIn demand system

Section B: LinkedIn demand system

Section C: Conversion path

Section C: Conversion path

Section C: Conversion path

Section C: Conversion path

Section C: Conversion path

Section D: Lead handling and follow-up

Section D: Lead handling and follow-up

Section D: Lead handling and follow-up

Section D: Lead handling and follow-up

Section D: Lead handling and follow-up

Section E: Tracking and ads readiness

Section E: Tracking and ads readiness

Section E: Tracking and ads readiness

Section E: Tracking and ads readiness

Section E: Tracking and ads readiness