HOW STRONG IS YOUR PERSONAL BRAND?

Ten questions. Three minutes.

Find out how you score – and receive a customised report instantly.

First Name *

Last Name *

Email *

Known for it.

When someone in your industry needs what you do, what happens? *

They'd only find me if they already know me.

Past clients recommend me.

My name comes up, alongside a few others.

My name comes up first, and people I've never met seek me out.

There's no one else like me. People outside my industry know my name.

Dream clients.

How do your best clients come to you? *

I find them, and often compromise on price or fit.

Through referrals, at rates we negotiate.

They come to me, to buy my custom offer.

They come to me at prices I set on my own terms.

Brands, platforms and partners pitch me. I choose who gets access.

Leads.

Where do your buyers come from? *

Me, chasing them.

Referrals and word of mouth.

My profile brings interest, but I still close every sale myself.

My talks, workshops and community bring buyers on repeat.

I fill rooms of 1,000, and demand runs ahead of my calendar.

Visibility and voice.

How far does your voice travel? *

Mostly to people I've worked with.

Around my network.

Across my industry: media, stages, an audience.

My perspective is what people pay for.

Beyond my industry. Media comes to me, and people repeat my ideas without having met me.

Profit and pricing.

If you stopped working for a month, what happens to revenue? *

It stops.

It drops hard.

It dips. My team carries some of it.

It doesn't move. Sales keep landing without me.

It grows. My name earns through things I don't deliver myself.

Thought leadership.

How does your IP work for you? *

Every client gets something built from scratch.

I have a process, but it lives in my head.

I have frameworks, but nothing people remember me by.

My named frameworks sell my work before we speak.

Other people teach my frameworks. My language is the industry's language.

Business model.

How do clients move through your business? *

I sell whatever the client asks for.

I have core services, but every sale is a custom conversation.

I have several offers, but no clear path between them.

One clear value ladder that sells consistently.

A platform (a show, a community, a stage) that fuels several businesses.

Community.

The last time you made an offer to your audience, what happened? *

I haven't made one.

Kind words from peers. Few sales.

Lots of attention, few buyers.

It sold, including to people I'd never spoken to one-to-one.

My community sold it for me. They recruit for the movement.

CEO-level creativity.

Who runs your week? *

My clients. I'm reacting to demands and fires.

Me, until I get overbooked.

A team helps, but everything still runs through me.

Delivery runs without me at the centre.

A team runs the business. My job is the vision, the stage and the ideas.

Alignment and vision.

What does your work give back? *

I do what pays, not what I love.

I'm respected, but paid to deliver someone else's vision.

I'm sought after, but I've outgrown my current way of working.

I'm paid premium rates for the work I love.

Impact at scale. I give back to others, and my field waits to hear what I think next.