This assessment looks at your marketing across the three pillars of the Harvest Marketing System.

Brand Strategy. Who you serve, why you, and what they hear from you.
Growth Strategy. How buyers find you and convert into qualified conversations.
Customer Strategy. How existing clients drive retention, expansion, and referrals.

Predictable sales require all three. The pattern of where you score high and where you score low tells you where the system is out of alignment.

At the end, you will see a total score and a clear next step. That read becomes the starting point for the free Marketing Strategy Session, where we walk through what to fix and in what order.

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Section 1 of 3

Brand Strategy

Who you serve, why you, and what they hear from you.

1. Can you describe your ideal customer's industry, size, role, and primary pain point in 30 seconds without referring to a document?

Yes

2. Can you state in one sentence what makes you different from your top three competitors?

Yes

3. Have you tested your homepage with at least three people outside your business in the past 12 months who confirmed they understood what you do within 5 seconds?

Yes

4. Do prospects clearly understand your offer, your pricing range, and how to move forward with you?

Yes

5. Has at least one piece of your content driven a real inbound conversation in the last 90 days?

Yes

6. Do you systematically collect testimonials, reviews, and case studies that buyers can find when researching you?

Yes

Section 2 of 3

Growth Strategy

How buyers find you and convert into qualified conversations.

7. Do you have a repeatable way to attract the right prospects to your business?

Yes

8. Do you have at least one structured lead generation system (LinkedIn, outbound, referrals, SEO, or paid ads) producing opportunities every month?

Yes

9. Does your marketing reliably produce qualified sales conversations each month?

Yes

10. Is your website built to support sales conversions, not just provide information?

Yes

11. Do buyers have a clear next step to move from interest to a real conversation?

Yes

12. Do you have a defined follow-up process for prospects who are not ready to buy yet?

Yes

13. Can you clearly see where your pipeline is coming from each month, and do you trust the data behind it?

Yes

Section 3 of 3

Customer Strategy

How existing clients drive retention, expansion, and referrals.

14. Do you have a written onboarding process that runs the same way regardless of who is delivering it?

Yes

15. Do you have a system to stay in touch with past clients and generate repeat business?

Yes

16. Do you have a defined way to grow revenue from existing clients through upsell, cross-sell, or retainer expansion?

Yes

17. Do you have a structured referral process that produces new business from your existing clients and partners?

Yes

18. Do you know which marketing activities produce your best customers, not just your most leads?

Yes