How easy is it for the right people to find you?
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Most people who need my service have never heard of me
Only people I already know are aware of what I do
Some people find me, but not consistently
I get found through search, social or referrals
My ideal clients can easily find me when they need me
How clearly can you explain what you do and who you help?
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People look confused when I explain
I have to over-explain or repeat myself
Some people understand, others don’t
Most people understand quickly
It’s clear and people repeat it back to me
How much do people trust you before they speak to you?
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I have little or no proof or credibility yet
A few people trust me, but it’s not obvious
I’m building trust, but it’s inconsistent
I’m seen as reliable and knowledgeable
People trust me before they even contact me
Do people remember you after they’ve seen your brand?
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I’m easily forgotten
People remember briefly, then move on
Some remember me, others don’t
People recall me and occasionally mention me
I’m memorable and people feel connected to my brand
How consistently do you show up and promote your business?
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I rarely put myself out there
I show up occasionally
I’m inconsistent
I show up regularly
I show up consistently and with confidence
How often do people who find you actually become enquiries or clients?
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Rarely or never
Occasionally, but not reliably
Some convert, many don’t
I convert a decent percentage
Most of the right people convert
Full Name
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Email
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Phone
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