How often are you emailing your list right now?
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Every week, without fail
A couple of times a month
Whenever I remember / when I have something to promote
Honestly? Barely ever
Do you have a welcome sequence set up for new subscribers?
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Yes, it's automated and I'm happy with it
Yes, but it's just one generic email
I've been meaning to set one up
No
How would you describe your email content?
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A good mix: value, stories, promos, engagement
Mostly promotional
Mostly value but I'm not sure it's converting
Inconsistent, it depends on what I have time for
Do you regularly review your email data and use it to inform what you send next?
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Yes, I look at opens, CTRs, unsubscribes, spam scores and sales after every send
I check the basics occasionally but don't do much with the data
I have access to the data but rarely look at it properly
No, I don't review it at all
Is your list segmented?
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Yes, different groups get different emails
I've got basic segments but nothing sophisticated
Not really, everyone gets the same thing
I don't know what segmentation means / how to do it
Do you have any automations running in the background?
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Yes, multiple (welcome, re-engagement, post-purchase etc.)
One or two basic ones
No, but I know I should
No, and I wouldn't know where to start
How confident are you in the copy of your emails?
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Very, my audience responds well and I have the data to show it
Fairly, I think it's decent but I'm not testing it
Not very, I write them quickly and hope for the best
Not at all, I hate writing them
How often do you sit down and build actual strategy around your email marketing?
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Regularly, and it feeds into my wider marketing, ads and funnels too
Occasionally, but it's more reactive than planned
Rarely, I send what feels right at the time
Never, there's no real strategy behind it
Do you A/B test anything in your emails?
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Yes, regularly: subject lines, CTAs, send times
I've done it once or twice
No, but I'd like to
No, and I don't really know what to test
If you're honest, what is your email list doing for your business right now?
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Driving consistent revenue and engagement
Some results, but it could do a lot more
Very little, it's basically dormant
Nothing. It's a list that just sits there.
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