Where Does Your Marketing Rank?

Your marketing should be working for you — not against you. The First Search Marketing Quiz helps you uncover how well your current strategy aligns with the First Search Framework and identifies the areas that need the most attention. In just a few minutes, you’ll get a personalized score showing where your business stands — and actionable insights to help you build long-term digital success.

Full Name

Email *

Phone *

Branding & Content

How would you describe your brand's visual identity right now? *

We have a complete brand guide — logo, colors, typography — and it's consistent everywhere.

We have a logo and some brand elements but they aren't always consistent.

We have a logo but it's pretty basic and our look isn't consistent

We don't really have a defined brand identity yet.

Think logo, colors, fonts, and how consistent they are across your website, social, and marketing materials.

Website

Does your website clearly communicate who you are, what you do, and why someone should choose you? *

Yes — our website is professional, mobile-friendly, and converts visitors into leads.

It's decent but we know it needs work — some things are outdated or unclear.

It's basic and we don't think it's doing much for us.

We don't have a website or it's very outdated.

Analytics

Do you track what's happening on your website - traffic, where visitors come from, and how many take action? *

Yes — we have analytics set up, track conversions, and review the data regularly.

We have Google Analytics installed but don't really use it to make decisions.

We're not sure what analytics tools we have or what they're tracking.

We have no analytics or tracking set up.

This includes tools like Google Analytics, goal tracking, or a marketing dashboard.

CRM & Lead Management

How do you manage your leads and customer relationships?

We use a CRM that tracks every lead, where they came from, and their status in our pipeline.

We use spreadsheets or basic tools to track leads but it's not very organized.

We mostly rely on memory, email, or text messages to follow up with leads.

We don't have a system — leads fall through the cracks regularly.

SEO (Search Engine Optimization)

When someone searches for what you do on Google, where do you normally show up? *

We rank on page 1 for several of our main keywords, including in the local map pack.

We show up for some searches but it's inconsistent — not on page 1 regularly.

We barely show up in search results — customers can't easily find us on Google.

We have no idea where we rank on Google.

Social Media

How consistently does your business show up on social media? *

We post consistently with a content plan — our pages look professional and get real engagement.

We post sometimes but it's inconsistent and we know we could do more.

We post rarely — our social pages are mostly inactive.

We have no real social media presence.

Think about posting frequency, the quality of content, and whether it reflects your brand well.

Advertising

Are you currently running paid advertising (Google Ads, Meta Ads, etc.) to drive awareness and leads? *

Yes — we run ads actively, track results, and know our cost per lead and return on ad spend.

We've tried ads but we're not sure if they're working or if the budget is well spent.

We've boosted a post or two but haven't run a real campaign.

We're not running any paid advertising.

Local Ties - Networking

How embedded is your business in your local community - directories, networking groups and local partnerships? *

Very embedded — we're active in networking groups, listed in major directories, and have local partnerships.

We have a Google Business Profile and maybe a few directories but not much else.

We haven't done much to build local visibility or community connections.

We're not doing any local community or directory work

Think BNI, Chamber of Commerce, Google Business Profile, Yelp, local sponsorships, etc.

Lead Generation

Do you have an active system to capture leads - something that makes it easy for interested prospects to raise their hand? *

Yes — we have multiple lead capture tools in place and they generate leads consistently.

We have a contact form on our website but nothing else specifically designed to capture leads.

We've thought about it but haven't built out a real lead generation system.

People have to call us or find us on their own — we don't have a lead capture strategy.

This could be a lead magnet, free guide, consultation offer, quiz, or contact form that drives real submissions.

Marketing Automation

What happens after someone submits a form, downloads something, or expresses interest in your business? *

They enter an automated sequence — email or SMS — that follows up and nurtures them toward a decision

We try to follow up manually but it's not always timely or consistent.

We don't have a formal follow-up process — we get back to people when we can.

Honestly, a lot of leads fall through the cracks.

Conversion Tracking

Do you know your lead-to-customer conversion rate — what percentage of leads actually become paying customers? *

Yes — we track this and actively work to improve it.

We have a rough sense of it but don't track it formally.

We don't track this — we're not sure what our conversion rate is.

Social Proof & Content

How would you rate your content at the bottom of the funnel — content that makes someone confident enough to choose you? *

We regularly post conversion-focused content — reviews, results, FAQs, why choose us

We post some of this but not consistently.

Most of our content is general — we don't focus much on driving decisions.

We don't think our social media content converts anyone.

Think testimonials, case studies, before/after posts, FAQs, and 'why choose us' content.

Reviews

Do you have an active system for collecting online reviews from your customers? *

Yes — we proactively ask for reviews and have a strong, growing presence across platforms.

We get some reviews organically but don't have a system to consistently ask for them.

We've asked a few customers but don't do it regularly.

We have very few reviews and no process to get more.

Google, Facebook, Yelp, industry-specific sites, etc.

Referral Program

Do you have a formal referral program — a way to reward customers who send new business your way? *

Yes — we have a referral program and can track referrals and their dollar value.

We give referral incentives informally but there's no real structure or tracking.

We rely on word-of-mouth but don't actively incentivize or track referrals.

We don't have any referral program.

Loyalty & Retention

After someone becomes a customer, do you have a plan to keep them engaged, bring them back, and turn them into advocates? *

Yes — we have post-purchase automations, a loyalty program, or structured retention campaigns

We stay in touch somewhat but don't have a formal retention system.

We serve customers well but don't have a strategy to keep them coming back.

Once someone becomes a customer, we don't have a plan to re-engage them.

This could be a loyalty program, email/SMS follow-up, exclusive offers, check-ins, or a community.