Failure-Proof Marketing Test

Stop treating your revenue like a high-stakes lottery.

Answer a few quick questions (should take about 10 minutes) and uncover the weak points most likely to stall your growth, drain your budget, and keep you stuck in feast-or-famine if you don’t fix them. It’s a brutally honest, surprisingly painless way to see what’s actually getting in the way.

This isn’t about shaming you for not doing enough marketing, it’s about showing you which 20% will actually move the needle.

Ready to start? (Of course you are, you were born ready)

What type of business do you run? *

Service business (agency, consultancy, professional services, etc.)

Coach, mentor, or educator selling programs or sessions

E‑commerce brand selling physical products

SaaS / software / tech product

Other / not sure

Where are most of your clients? *

Mostly local – people in my city or region

Mostly national – anywhere in my country

International – I work with clients in multiple countries

Location doesn’t matter – anyone, anywhere in the world

What type of business do you run, and what do you mainly sell? *

How predictable is your monthly revenue right now? *

Every month is a surprise party and no one brought cake — big swings, no real pattern.

Some months are solid, some are scary, but it kind of averages out over the year.

We usually hit our targets, with occasional dips we can explain.

Revenue is mostly predictable — we have a clear baseline we can count on.

Revenue is highly predictable and tied to specific, repeatable marketing activities.

Which best describes your current marketing strategy? *

Strategy? I just do what the internet or AI is suggesting this week.

I have a vague plan in my head, but nothing written or structured.

I have a basic plan with goals and activities, but it’s not consistently followed.

I have a documented strategy that I mostly follow, with occasional adjustments.

I have a clear, documented strategy that drives what we do weekly and what we say “no” to.

How clear are you on your ideal client and their buying journey? *

“Anyone with money” is my strategy — if they can fog a mirror, they’re in.

I have a rough idea of who I want, but it’s broad and hard to describe

I can describe my ideal client, but I don’t really map their buying journey.

I know who my ideal clients are and generally how they find and choose me.

I have a well‑defined ideal client and a mapped client journey from “don’t know me” to “raving fan.”

Which of these are you actively using to get in front of people? *

Referrals and word of mouth

Website and basic SEO

Comprehensive SEO

Social media (organic posts, groups, etc.)

Email marketing (newsletters, campaigns, automations)

Paid ads (Google, Meta, LinkedIn, etc.)

In‑person or online events (webinars, workshops, talks)

None of the above consistently — it’s all random, when I remember

Where do most of your new leads come from right now? *

Random referrals and word of mouth — I just hope someone remembers me.

Social media posts, but without a clear plan or consistent offer.

A mix of channels (e.g. referrals, website, social, events), but not really tracked.

A couple of reliable lead sources that I track, but not yet optimized.

A small set of proven channels that consistently deliver qualified leads I track and improve.

When a stranger lands on your website, what happens? *

They’re greeted with a beautiful mystery — it looks nice but no one knows what I do or why.

It explains my services, but it’s mostly about me and my credentials.

It’s clear what I do, but doesn’t speak strongly to specific problems and outcomes.

It clearly explains who I help and what problems I solve, with a specific call to action.

It speaks directly to my ideal client’s problem, offers a clear path, and moves visitors to take the next step.

In your industry, how important are trust, relationships and reputation in winning business? *

Not very — people mostly buy based on price or speed, not trust.

Somewhat — trust matters, but it’s not the main thing.

Important — reputation helps, but we can still win with a sharp offer.

Very important — most clients choose based on recommendations and reputation.

Absolutely critical — if they don’t deeply trust us, we don’t get hired, full stop.

How do you mainly create your marketing content right now? *

I rarely create content — I post only when I feel guilty.

I mostly repurpose or copy what others in my industry are doing.

I use AI tools to draft content and lightly edit it.

I combine my expertise with AI as a helper — the ideas and stance are mine.

I create content based on my own expertise and client conversations.

I'm not posting at all at all right now.

When someone binge‑reads or binge‑watches your content, what do they walk away knowing? *

Mostly that I exist — my content is there, but it’s not very opinionated or specific.

That I’m knowledgeable, but not necessarily different from my competitors.

That I know my stuff, but I’m not always clear on who it’s for or what to do next.

That I understand their world and have clear solutions to their problems.

That I’m a trusted guide in a specific problem space, with a clear next step to work with me.

Nothing — there's no content to speak of or it's very outdated.

What happens after someone shows interest but doesn’t buy immediately? *

Nothing — I silently hope they come back like a boomerang client.

I send one follow‑up email or message, then feel awkward and stop.

I have an email list but only send something when I remember.

I have a basic follow‑up sequence or regular newsletter that keeps me on their radar.

I have a structured nurture sequence and ongoing content that educates, builds trust, and leads to offers.

How consistent is your marketing activity week to week? *

Pure chaos — I market hard when I’m desperate, disappear when I’m busy.

I try to be consistent, but client work usually nukes my plans.

I’m somewhat consistent, but there’s no clear weekly rhythm or system.

I have a basic weekly or monthly marketing cadence that mostly happens.

I follow a clear, realistic marketing operating system with defined tasks, owners, and timelines.

Do you have any of these in place and actually in use? *

A written marketing strategy or plan that I refer to.

A marketing calendar with planned campaigns or content.

A simple dashboard or regular report of key marketing numbers.

None of the above — everything lives in my head and ad‑hoc tasks.

How do you decide what’s “working” in your marketing? *

Vibes and gut feelings — if it feels good, it must be good.

I look at vanity metrics (likes, views, opens) but don’t tie them to revenue.

I occasionally track leads or sales from different channels, but it’s inconsistent.

I track key metrics (leads, conversion rates, basic ROI) for my main channels.

I regularly review a simple dashboard and adjust my strategy based on actual results.

I actually have no idea what's working , and it's stressing me out!

What numbers do you actually track on a consistent basis? *

I don’t track any marketing or sales numbers consistently.

Number of leads or inquiries.

Sales closed / % of leads converted.

Average value of a client or project.

Cost to acquire a client (even roughly).

When you think about the return on what you’re spending on marketing, which feels most true? *

I honestly have no idea if it’s paying off — it’s just money disappearing into the void.

It feels mostly like an expense I tolerate, not an investment I trust.

Some things seem to work, some don’t, but I don’t have a clear picture.

I can see that certain activities reliably bring in leads or sales, even if it’s not perfect.

I have a strong sense of ROI — I know what’s working, and I can justify the spend with a straight face.

How confident are you that your offers and pricing support your growth goals? *

My pricing is “whatever people will pay” — I improvise every proposal.

I have set prices, but I’m often discounting or second‑guessing myself.

My offers and pricing are mostly fine, but I’m not sure how they connect to my bigger goals.

I have clear offers and pricing that feel fair and usually attract good clients.

My offers and pricing are strategically designed around my revenue goals and capacity.

What describes your current capacity and willingness to fix this? *

I’m drowning. I know things are broken but I have zero capacity or budget to change anything.

I’m stretched thin, but I could make small changes if they’re easy and cheap.

I’m ready to improve, but I need guidance and focus so I don’t waste time.

I’m ready to commit time and budget to build a real system, as long as it’s practical.

I’m actively looking for a partner or system to help me build a failure‑proof marketing machine.

I'm happy with my current marketing system and not looking to make any changes.

What feels like your biggest marketing issue right now? *

We don’t have a clear strategy or focus — we’re just doing stuff.

Our website and messaging aren’t attracting the right people.

We’re not getting enough qualified leads, consistently.

We’re getting leads but not converting them into clients.

We’re doing a lot, but it doesn’t feel like it’s adding up to growth.

Our marketing isn't experiencing any issues at present.

How important and urgent is it for you to fix your marketing system? *

It’s not that urgent — I know it needs work, but it’s not a priority this year.

It’s somewhat important — I’d like to improve it, but other projects are ahead of it.

It’s important — I feel the pain, but I’m still deciding how and when to tackle it.

It’s very important — this is one of the main problems I want to solve in the next 6–12 months.

It’s critical — if I don’t fix this, my growth (or sanity) is at risk in the next 3–6 months.

If you don’t fix your marketing system in the next 6–12 months, what’s the most likely impact? *

Nothing. I don't consider my marketing system to be broken.

Honestly, not much will change — it would be annoying, but not a big deal.

Growth will stay flat, and I’ll keep having the same frustrations I have now.

We’ll probably miss some important opportunities, but we’ll survive.

It will seriously limit our growth and keep us stuck in feast‑or‑famine.

It could put real pressure on the business or my personal life (stress, burnout, risk).

If your marketing was working — predictable leads, clear system — what would that change for you? *

I’d feel less stressed and stop worrying about where the next clients are coming from.

I’d be able to say “no” to bad‑fit clients and projects more often.

I’d have more time for higher‑value work instead of scrambling for leads.

I could plan ahead with more confidence (hiring, investments, capacity).

I’d feel like a real business owner with a system, not just someone winging it.

None of the above. My marketing system is already working perfectly.

If you could wave a magic wand and change anything about your marketing, what would it be? *

What’s been the biggest thing stopping you from fixing your marketing so far? *

Time — I’m so busy delivering that I haven’t had capacity to step back.

Clarity — I don’t know what would actually work, so I keep second‑guessing.

Trust — I’m wary of agencies/consultants after past experiences.

Money — I haven’t felt confident enough to invest properly.

Overwhelm — too many options, tools and tactics; I don’t know where to start.

How much do you expect to invest in marketing over the next 12 months (USD)? *

Under US$5,000 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to US$15,000 – I’m willing to invest, but carefully and in stages.

Up to US$30,000 – I see marketing as a key growth investment, not just a cost.

Up to US$45,000 – I’m ready to invest seriously to build a system.

Over US$45,000 – marketing is a core part of our growth plan.

How much do you expect to invest in marketing over the next 12 months (CAD)? *

Under C$5,000 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to C$20,000 – I’m willing to invest, but carefully and in stages.

Up to C$40,000 – I see marketing as a key growth investment, not just a cost.

Up to C$65,000 – I’m ready to invest seriously to build a system.

Over C$65,000 – marketing is a core part of our growth plan.

How much do you expect to invest in marketing over the next 12 months (ZAR)? *

Under R150,000 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to R300,000 – I’m willing to invest, but carefully and in stages.

Up to R450,000 – I see marketing as a key growth investment, not just a cost.

Up to R600,000 – I’m ready to invest seriously to build a system.

Over R600,000 – marketing is a core part of our growth plan.

How much do you expect to invest in marketing over the next 12 months (AUD)? *

Under A$4,500 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to A$20,000 – I’m willing to invest, but carefully and in stages.

Up to A$45,000 – I see marketing as a key growth investment, not just a cost.

Up to A$65,000 – I’m ready to invest seriously to build a system.

Over A$65,000 – marketing is a core part of our growth plan.

How much do you expect to invest in marketing over the next 12 months (NZD)? *

Under NZ$5,500 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to NZ$20,000 – I’m willing to invest, but carefully and in stages.

Up to NZ$50,000 – I see marketing as a key growth investment, not just a cost.

Up to NZ$80,000 – I’m ready to invest seriously to build a system.

Over NZ$80,000 – marketing is a core part of our growth plan.

How much do you expect to invest in marketing over the next 12 months (GBP)? *

Under £3,500 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to £10,000 – I’m willing to invest, but carefully and in stages.

Up to £25,000 – I see marketing as a key growth investment, not just a cost.

Up to £35,000 – I’m ready to invest seriously to build a system.

Over £35,000 – marketing is a core part of our growth plan.

How much do you expect to invest in marketing over the next 12 months (EUR)? *

Under €4,500 – I know I should invest, but I’m extremely budget‑conscious right now.

Up to €15,000 – I’m willing to invest, but carefully and in stages.

Up to €30,000 – I see marketing as a key growth investment, not just a cost.

Up to €40,000 – I’m ready to invest seriously to build a system.

Over €40,000 – marketing is a core part of our growth plan.

Last thing! Let us know here to send your results.

You’ll get a plain‑English breakdown of your score plus your top 3 priorities for the next 90 days.

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