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Website

Website Performance & User Experience

Check each of the following that you have implemented on your website. (Leave blank if you don't know.) *

Clean, modern design that reflects your brand identity

Clear, compelling value proposition visible above the fold

Website is mobile-responsive and loads in under 3 seconds

Strategic calls-to-action positioned throughout the site with clear next steps

User-friendly navigation with intuitive menu structure

Customer testimonials or social proof prominently displayed

Contact information easily accessible on every page

Content Marketing

Check each of the following that you have implemented with your content marketing strategy. (Leave blank if you don't know.) *

Brand Voice Style Guide developed and documented

Buyer personas developed to guide content creation

Regular blog publishing schedule maintained

Content variety (blog posts, videos, infographics, podcasts, etc.)

Premium content offers for lead generation (ebooks, webinars, templates)

Content addresses all stages of the buyer's journey

Content repurposing strategy to maximize value

Content performance metrics tracked and analyzed

Email Marketing

Check each of the following that you have implemented for email marketing. (Leave blank if you don't know.) *

Email list actively growing through strategic lead magnets

Segmentation of email list based on behavior and preferences

Welcome sequence for new subscribers

Regular value-focused newsletter

Automated email workflows for lead nurturing

Regular list maintenance (removing unsubscribes, bounces)

Monitoring of delivery and open rates

Search Engine Optimization

Check each of the following that you have implemented for search engine optimization. (Leave blank if you don't know.) *

Keyword research conducted and updated in the last 6 months

On-page SEO optimized (meta titles, descriptions, headers, image alt text)

Content strategically created around target keywords

Technical SEO issues addressed (site speed, mobile-friendliness, schema markup)

Backlink strategy actively building quality links to your site

Regular content updates to maintain freshness signals

Tracking of keyword rankings and organic traffic growth

Social Media Marketing

Check each of the following that you have implemented for social media marketing: *

Strategic presence on platforms where your audience is active

Consistent posting schedule maintained

Brand voice and aesthetics consistent across platforms

Engagement with followers and community building

Lead Generation & Conversion

Check each of the following that you have implemented for lead generation and conversion: *

Multiple lead capture points throughout the website

Variety of lead magnets targeting different buyer personas

Landing pages optimized for conversions

Form fields limited to essential information

Conversion rate optimization testing

Marketing Automation

Check each of the following that you have implemented with marketing automation: *

Marketing automation platform implemented

Lead nurturing workflows based on user behavior

Automated email sequences for different segments

Integration between marketing and CRM systems

Automated reporting dashboards

Regular review and optimization of automation workflows

Cross-channel automation (email, social, ads)

Analytics & Measurement

Check each of the following that you have implemented with analytics: *

Google Analytics (or similar) properly configured

Goal tracking set up for key conversion points

Regular review of website traffic sources and behavior

Campaign tracking with UTM parameters

Attribution modeling to understand customer journey

ROI calculation for marketing channels

Data-driven decision making for marketing strategy