Q1 — When you're treating patients, what’s the MOST important part of the session for you?
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Creating a calming, supportive environment where they feel truly seen.
Following a clear structure and delivering targeted, efficient care.
Bringing energy, connection, and motivation to help them take action.
Q2 —What describes your communication style with patients?
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Warm, gentle, spacious — I want people to feel safe.
Clear, direct, organized — I want things to be understood quickly.
Conversational, relatable, encouraging — I want people to feel inspired.
Q3 — When you think about your ideal brand, what matters most?
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Calm, grounding visuals + soft, honest language
Clean, minimal design + straightforward messaging
Real imagery, personality, and energy that feels alive
Q4 — What drains you the fastest in your business?
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Patients who rush or expect quick fixes
Chaotic systems, unclear plans, inconsistent processes
Feeling boxed in or held back by rigid rules
Q5 — Which feels the MOST like you during a busy clinic day?
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The emotional anchor — calm, steady, grounded
The operator — running things efficiently and cleanly
The catalyst — lifting energy and getting people moving
Q6 — What do you want your website to do for you?
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Build trust, safety, and connection before patients even arrive
Clearly define what I do, who I help, and drive bookings efficiently
Show my personality and motivate people to take action
Q7 — How do you like to approach content creation or marketing?
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Slower-paced, meaningful, deeper reflections
Organized batches, scheduled, systematized
Quick, authentic ideas — often off the cuff or from conversations
Q8 — Which type of feedback from patients feels the BEST to you?
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“I feel so relaxed. I always leave calmer.”
“You explain things so clearly. I trust your plan.”
“You inspire me. I feel motivated after seeing you.”
Q9 — When improving your business, what’s your first instinct?
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Make the experience softer, smoother, more supportive
Tighten the systems, simplify steps, increase efficiency
Make it more engaging, human, and relatable
Q10 — How do you make decisions in your practice?
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I feel into it — intuition guides me
I assess the data, details, and logic
I follow what feels aligned + energizing
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