First Name
Last Name
Email
*
Phone
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Our reps log sales activity in the CRM within 24 hours
Yes / Always
Somewhat / Sometimes
No / Rarely
Deals are moved cleanly through clearly defined sales stages
Yes / Always
Somewhat / Sometimes
No / Rarely
Our contact and company records are 90%+ complete
Yes / Always
Somewhat / Sometimes
No / Rarely
We have documented exit criteria for every stage
Yes / Always
Somewhat / Sometimes
No / Rarely
Reps consistently lead with discovery
Yes / Always
Somewhat / Sometimes
No / Rarely
Objection-handling is trained and documented
Yes / Always
Somewhat / Sometimes
No / Rarely
Managers coach reps weekly (not just pipeline reviews)
Yes / Always
Somewhat / Sometimes
No / Rarely
We use a skill matrix or structured coaching process
Yes / Always
Somewhat / Sometimes
No / Rarely
We actively manage stalled deals with clear next steps
Yes / Always
Somewhat / Sometimes
No / Rarely